BBH has launched an exhilarating new campaign for Kraft Heinz’s hottest offering, specially made for India – Heinz Tomato Twizt. As a globally-trusted manufacturer of delectable foods and the owner of favourite global brands, Kraft Heinz has continued to increase the bar for its food products. The campaign is stimulated by Kraft Heinz’s motive, ‘Let’s Make Life Delicious’.
Heinz Tomato Twizt is a type of novelty made with quality tomatoes and Heinz’s secret spice blend; keeping in mind the Indian customer’s taste and preferences and going well with the Indian liking. The 360-degree campaign formed and carried out by BBH India involves 2 films for TV and digital, OOH, OTT unification, and social media outreach. Taking its signal from a crucial product understanding that a small twirl often makes a big difference in a person’s life, the campaign escorts to the front how Heinz Tomato Twizt is a rescuer, in case of yesterday’s leftover food or a kitchen experiment has gone downhill. Its mouth-watering flavours are here to raise the taste and improve flavours making it a great addition to a variety of cuisines – Indian or international.
Aarti Srinivasan, Executive Creative Director, BBH India, said that they often saw picture-perfect shots of mouth-watering food in advertising. To break the confusion, we wanted to visibly show just the opposite. Here entered the previous night’s cold pizza and burnt pakoda, with the plan of how Heinz Tomato Twizt is a saviour of food gone wrong. He assured all the bad cooks out here not to fear experimenting in the kitchen. Heinz is there to rescue them.
Commenting on the success of the campaign, Rafal Walendzik, MD Asia Trading, Kraft Heinz said that their Campaign was built on a strong consumer insight which was ‘It’s often the small twists that make a big difference’ be it in food or our life. They truly believed a small twist like adding Heinz Tomato Twizt can enhance the taste of any cuisine, and even be the saviour of food gone wrong or bland food.
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