The film depicts how, despite being preoccupied with last-minute preparations, the teenager realises that his mother is more concerned about his exams. MAGGI is a reputed company in the world for food products and it has newly launched a ad campaign with Mona Singh on the occasion of mother’s day showing the devotion towards the sacrifice made by all mother’s.
This Mother’s Day, MAGGI® is honoring mothers across the country with a daring new film. Renowned actress Mona Singh has been cast in the film, in which she plays a devoted mother to a son who is shown studying for his exam until late at night. Millions of mothers have stayed up late with their children during exams.
It’s a time-honored tradition for parents to accompany their children through their favourite bowl of MAGGI® as they toil through that last-minute push during exams. MAGGI® has deviated from the norm this Mother’s Day. The film depicts how, despite being preoccupied with last-minute preparations, the teenager realises that his mother is more concerned about his exams.
In just two minutes, the teen makes a heartfelt gesture that brings a smile to his mother’s face. “MAGGI® has always celebrated the bond between a mother and her child, and we are privileged that MAGGI® has helped strengthen this bond in a small way,” said Rajat Jain, head – foods business, Nestlé India, of the new campaign.
This Mother’s Day, we humbly acknowledge that when someone nurtures us with love, empathy, and understanding over the years, it only takes two minutes to express our gratitude to that person, our mother. With this campaign, we salute all mothers who have quietly worked for decades to build their children’s futures and wish them a Happy Mother’s Day.”
Mona Singh said of her association with the brand, “I am thrilled to be a part of the brand that is trusted and loved by millions of consumers.” I am confident that the new campaign will resonate with mothers across the country.” The campaign will be launched across the country on popular digital platforms such as YouTube and Hotstar. YouTube and Hotstar will be used to promote the digital campaign.
Follow and connect with us on Facebook, LinkedIn & Twitter
