AAHAR 2022 proved to be a huge success, witnessing a footfall of 3,00,000+ attendees and participation by 1,600+ exhibitors.
9 May 2022: Petpooja- the largest next-generation Point of Sale (POS) software provider, participated for the 5th time at Aahar, the much-coveted International Food and Hospitality Fair. Aahar is a flagship B2B event organized by India Trade Promotion Organisation (ITPO) in conjunction with the Agricultural and Processed Food Products Export Development Authority (APEDA). Petpooja received a tremendous response while exhibiting at Aahar 2022 and garnered a lot of attention through its quirky branding. At the beginning of 2022, Petpooja had also partnered to host the Times Food & Nightlife Awards and the NRAI cloud kitchen convention.
The 36th edition of Aahar was organized from April 26 to April 30, 2022, at Pragati Maidan, New Delhi. It is the biggest exhibition for the entire F&B industry, which attracts visitors from all over the world. This year’s event proved to be a huge success, witnessing a footfall of 3,00,000+ attendees and participation by 1,600+ exhibitors. Various brands from industries like F&B, hospitality services, technological solutions, suppliers & procurers participated in the fair. Aahar also saw exporters from different segments of agricultural products including geographical indication products, processed food, and organic and frozen food products in their event.
Petpooja also launched a new product Tvito which became an instant success. Tvito is a designing tool, created especially for restaurateurs to help them market their restaurants effectively without wasting time. With 50,000+ graphics and a gamut of content options, Tvito aims to solve the marketing challenges faced by Indian SMBs and save a large share of their profit spent on designing social media content. With a simple 3-click design process, restaurant owners or even their staff can save a lot of time and resources that are spent on marketing their businesses. Keeping their loyal client base in mind, Tvito was launched at a special discounted price for Peptooja users.
Speaking on the positive response received, Shaival Desai, Chief Growth Officer, Petpooja stated, “We were extremely delighted with our experience at AAHAR 2022- International Food & Hospitality Fair. It presented us with the perfect opportunity to engage with our existing clients and also interact with potential prospects. When our customers came to us either with complaints or appreciation, we were quick to address them and our commitment bears testimony to the valuable impact our brand has created in the F&B industry. As a SaaS provider, it is an incredible achievement for us to receive such a response in one of the biggest Food and Hospitality B2B events.”
