In one among the foremost unique collaborations of the year, the world’s No.1 and India’s favorite cookie brand OREO, and also the world’s leading streaming entertainment service, Netflix have close to celebrate the fandom round the upcoming Season of the world phenomenon, Stranger Things in India. prior to the premiere of Part 1 of season 4 on May 27, OREO has unveiled its limited-edition flavor, OREO Red Velvet for Indian consumers.
Over the last decade, the crunchy cookie has found its sweet spot within the lives of consumers through its distinct playful moments. This latest innovation further reinstates the brand’s promise to strengthen its play within the premium biscuits category, while deepening the buyer like it enjoys. The launch also marks an iconic moment within the brand’s history -for the primary time, in an exceedingly decade in India, the timeless black cooky turns red.
The campaign conceptualized by the creative agency Leo Burnett, could be a reference to the “Upside Down” world, an alternate dimension and residential to several creatures (including the Demogorgon) within the globally loved Netflix series, Stranger Things. Fans got their first hint of this fun collaboration when OREO seasoned Netflix’s social posts titled, #ThingsAreGettingStrange, with an intriguing digital film signaling #ThingsAreGettingStranger.
On a seemingly normal day at OREO’s factory, we see a rift (portal to the upside-down) open up within the middle of the premises, sucking in stacked boxes of the classic black OREOs. because the camera keeps rolling, the rift throws out OREOs which are now red rather than their original color. With its found-footage format, the film fuses both the brands’ elements interestingly to blend fiction with known reality. The campaign with its never seen storytelling and exciting conversations is already gaining massive traction across platforms amongst fans.
The partnership with Netflix X Stranger Things takes this up a notch higher bringing two popular culture brands together during a very innovative way fusing our distinctive identities during season time. The limited-edition Red Oreos promise to satiate evolving consumer preferences & deliver a novel eating experience.” Stranger Things could be a global phenomenon. Its nostalgic and sci-fi themes have entertained fans of all ages, and what better thanks to celebrate its new season than by partnering with a loved brand like OREO. We hope that the fans enjoy the planet of Stranger Things – with Red OREOS from the Upside Down!”
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