FoxyMoron, the Zoo Media network’s full-funnel creative and performance agency, won the creative mandate for EK, co-created by Roposo and Ektaa Kapoor, following a multi-agency pitch. The company’s activities will be run from its headquarters in Mumbai.
This is the agency’s first project in the social commerce industry. Roposo’s ‘Glance Collective,’ a creator-led live entertainment commerce platform, has launched its first brand, EK. Roposo partnered with Ektaa Kapoor to launch EK, a home décor, furniture, and health accessories company, in November of last year.
“The Zoo Media network has experience in the field of Social Commerce since we have the unique viewpoint of being Social Commerce platform owners ourselves,” said Prachi Bali, FoxyMoron’s National Head Partnerships and Business Head, North (Zoo Media).
As a result, we can provide EK extensive help in this new industrial segment. Furthermore, retail has always been a stronghold for FoxyMoron in Tier 1 to 3 markets.
This is why I am optimistic about our potential to collaborate with EK to create a digital community and generate awareness in these new areas.”
Roposo’s Senior Vice President and General Manager, Mansi Jain, remarked, “We’re developing Roposo to be a creator-led live entertainment commerce destination.”
Our direct-to-consumer brands, which we co-create with top celebrities and artists, are crucial to achieving this goal. Every consumer firm must find inventive ways to target the right audience.
We required a partner that could straddle brand strategy and social execution with a quick turnaround time for our first original label launch EK with Ektaa Kapoor, given the nature of the D2C company.
“We’re thrilled to have found that skill set and knowledge among the FoxyMoron team, and we’re looking forward to forming a solid cooperation,” she added. FoxyMoron won the creative mandate for EK, which was co-created by Roposo and Ektaa Kapoor, after a multi-agency pitch.
The company’s activities will be run from its headquarters in Mumbai. This is the agency’s first project in the social commerce industry.
Roposo’s ‘Glance Collective,’ a creator-led live entertainment commerce platform, has launched its first brand, EK. Roposo partnered with Ektaa Kapoor to launch EK, a home décor, furniture, and health accessories company, in November of last year.
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