A film has been released by Akudo, a neo bank platform, to encourage teens to acquire healthy financial habits. The clip, which was created in-house, emphasises the amount of money that can be saved by using akudo. The movie begins in a run-down warehouse where a youngster has been kidnapped and kept for ransom.
In a departure from usual kidnapping tales, the kidnapper is caught in a bind when the child’s father instructs him to take the money from the child himself because he has a lot through akudo. The boy is more concerned with losing his savings than with the kidnapper.
“The objective was to create a fun and engaging ad that speaks to the mentality of not just teenagers but parents as well,” said Lavika Aggarwal, co-founder of akudo. We’re attempting to reach out to Gen Z through the platforms they prefer in our marketing efforts. We want to make money and finance a regular topic of discourse in the home.
” Akudo, a neo bank platform, has developed a film to encourage youngsters to develop good financial habits. The video, which was made in-house, emphasises how much money can be saved by using akudo. The film opens in a dilapidated warehouse, where a boy has been kidnapped and held for ransom.
The kidnapper is placed in a jam when the child’s father advises him to take the money from the child personally because he has a lot through akudo, which is unusual in abduction stories. . The kidnapper is less of a concern to the boy than the loss of his savings.
“The goal was to produce a fun and engaging ad that appeals to the psyche of not only kids but also parents,” said Lavika Aggarwal, akudo’s co-founder. In our marketing efforts, we’re seeking to reach out to Gen Z by leveraging the platforms they favour.
We want money and finance to be a common topic of conversation in the home.” akudo, an edtech company, devised the #NotSafeToSave ad campaign. With this ad, Akudo seeks to motivate young people to develop good financial habits.
According to Lavika Aggarwal, co-founder of akudo, akudo’s marketing initiatives are geared at reaching out to GenZ via the platforms they prefer. “The idea was to create a commercial that appealed to both teen and parent psyches.”
“We hope to make financial and money difficulties a regular family dialogue,” she continued. The commercial starts in a dilapidated warehouse where a youngster is being held for ransom.
Unlike other kidnapping stories, the kidnapper is put in an ironic predicament when the child’s father advises him to collect the money from the child himself because he has accumulated a lot of money through akudo.
The akudo in-house marketing team conceptualised and implemented the campaign, which emphasises the amount of money that can be saved by using akudo’s savings offers.
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