Zing, a youth entertainment channel, has debuted a new look that includes a new logo, channel packaging, a brand ambassador, and a marketing campaign.
Zing’s brand purpose derives from Gen Z’s constant feeling of being misunderstood, which they usually express as aap nahi samjhoge. The channel introduces its new positioning with the campaign “Apni Vibe, Apni Tribe,” featuring Gen Z hero Siddhant Chaturvedi, to deliver a mahaul that understands, celebrates, and vibes with today’s youth.
With the rebranding, Zing will be able to provide engaging programming that explores modern stories through music, movies, and television programmes.The new logo and packaging convey a youthful, colourful, and energetic vibe that honours the youth’s energy and optimism.
Through colours, typefaces, and other stylistic aspects that reflect Gen Z’s sensibilities, the modern styling will have a strong infusion of the youth’s desi flair.Audiences can now groove to trending tunes, Punjabi beats, Indie-Pop, foot-tapping party songs, and evergreen hits thanks to revamped music slots.
Zing is also the first Indian channel that broadcasts popular Korean dramas (K-Dramas) in Hindi for its young audience. In addition, the channel is preparing to wow viewers with the 13th season of Pyaar Tune Kya Kiya, a popular show. The show has provided relatable love stories that have achieved acceptance among the audience and is a favourite among Gen Z with over 12 fantastic seasons in 8 years. .
The next season of Zing’s gamified conversation show Game On, which features popular cricketers, will also return. Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan were among the top cricketers in Season 1. Zing will also release an intriguing line-up of digital-first content in the near future.
Quoting Vishnu Shankar, Chief Cluster Officer- Zing, &TV and Big Magic – “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse.
We discovered a common complaint in our vast encounters with kids across metros and tier 1 and tier 2 cities: Koi nahin samajhta hummein; we are supposed to understand without being understood. This emotion inspired our brand mission and our most recent ad, in which we emphasised some of the crucial occasions when customers feel ignored or misunderstood.
At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.” “In India, Gen Z comprises the largest population group, and with our new identity, we want to reaffirm that we are an extension of their tribe,” stated Arghya Roy Chowdhary, Chief Channel Officer For Music Cluster.
We are a mirror that reflects their lives and allows them to be themselves. With our new positioning in place, all we needed was the appropriate brand ambassador, and no one does it better than Siddhant Chaturvedi, with his personality, flair, and ability to connect with the youth.
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