Baggit is proud to launch its new brand campaign #ForeverResilient which celebrates ordinary women doing extraordinary things. it absolutely was quite anti-category strategy since most fashion brands consider the quality category codes like style & trends. But Baggit’s new campaign is nothing near that! The campaign aims at strengthening the authentic emotional connection that Baggit shares with its audience for the last 30 years.
But Baggit has focused on an innate quality that’s an integral a component of virtually every woman’s personality irrespective of her background or profession. It’s her sheer Resilience that lets her achieve extraordinary things even existing. we have covered real stories of resilient women. We are simply becoming their spokesperson so as that these powerful stories reach maximum people. In today’s world where everything is governed by digital and social media, people want to consume authentic content,” Mahuya Chaturvedi, SBU Head, Baggit India.
The campaign currently covers two real stories a doctor and her journey during COVID and a banker who has gone out of her because of help people. The campaign aims at inspiring more women to share their stories and is receiving an awesome response. Nina Lekhi, Founder & MD, of Baggit India, said, “Resilience as a thought had an honest product and brand connect further. We realized that buyers had immense trust within the brand and also the products. they’d been using the bags for quite 5-7 years. Our bags have stood the test of it slow, the test of use, and were resilient enough to last that long!
Moreover, as a brand Baggit has also been resilient enough to remain to its Made In India mission despite tough competition from its Chinese counterparts. It had been the correct common link. With the second part of our campaign we still extend the concept of #PutItOnTheTable and encourage women to want decisions into their own hands – however difficult or fun, they might be. it’s their choice, and no-one said they can’t celebrate while making it. The added fun element makes this one endearing.”
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