Gurugram, 1st June 2022: Catering to evolving consumers’ needs, vivo, the innovative global smartphone brand, has installed an anamorphic screen in DLF Cyber Hub located in Gurugram, Haryana, enabling an immersive 3D Anamorphic experience. Through this activity, vivo aims to engage with the customers effectively. The Anamorphic screen features an intriguing advertisement of the vivo’s recently launched flagship X80 series products. vivo is the first technology brand in India to advertise using an anamorphic screen.
Dynamically designed, the massive screen will bring alive the phone’s features in a visually spectacular way, redefining the way people experience AV content. The anamorphic screen will also showcase multiple phone angles to bring alive its design and key features of the phone. Furthermore, the larger-than-life angled outdoor LED of 40 x 10 ft will bring the cinematic story of the vivo X80 series in a surreal, vivid, and realistic way. vivo aims to engage with more than five lakh people through this activity.
Speaking on campaign, Yogendra Sriramula, Director- Brand Strategy, vivo India, said, “vivo aims to be on the forefront of innovation whether it is in our offerings or marketing practices. With an anamorphic screen, our pursuit is to engage with the new-age consumers to garner better brand and product recall. As a brand, our constant endeavor is to elevate our customers’ experience and bring Joy to our audience. This innovative idea is just another step towards resonating these values and building a better connection with consumers.”
Through this activity, vivo aims to reach out to a wider target audience and inform them about the premium mobile experience it brings with the X80 series.
