People today are constantly bombarded with offers and discounts via their social media accounts. People are readily enticed by these offers and end up squandering money that could be invested. The investments can eventually develop into fortune, allowing them to safeguard their future. As a result, the Edelweiss marketing campaign aims to accomplish two goals. To begin, make people aware of their poor spending habits by asking, “Is your money secure with you?” Second, it encourages customers to join up for the Edelweiss Mobile Trader App and take advantage of world-class trading and investment opportunities.
Puneet Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, said of the launch of the digital campaign, “We frequently see people who are hesitant to invest, either because they believe it is risky or because they are short on cash. People have been found to be negligent with their own money. The convenience of making internet purchases often tempts consumers to spend recklessly. We hope that by launching this campaign, people will be more aware of how to cut down on wasteful spending and instead invest their money. Because even the tiniest sum, if correctly invested, can go a long way toward safeguarding our future”.
Because of all the benefits it provides to both merchants and purchasers, e-commerce has increased in popularity. It’s extremely important in the current Covid-19 pandemic scenario, when there are nationwide lockdowns. Even established retailers rushed to set up online stores in order to keep their businesses running throughout the pandemic. This bodes well for the global expansion of e-commerce. Everything from groceries to sporting goods is now available for purchase online. E-commerce sales climbed by 77 percent year over year globally. eCommerce is increasing at a rate of about 51% per year in India alone.
Manufacturers and traders from remote, rural areas can sell their items online thanks to e-commerce; their local markets may be too limited or lack the type of customers the vendor requires. The program is aimed at people of all income levels, with the overarching goal of teaching them on how to invest properly. Edelweiss intends to focus on 12 cities, including Tier I and Tier II cities. Facebook, Twitter, LinkedIn, Instagram, and YouTube will all be part of the digital campaign. This digital campaign will consist of two unique videos that will be released in stages. The campaign will be further exploited on OTT platforms as part of the media mix in the next phases. Ashish Kharwatkar, Independent Creative Director & Consultant, and Edelweiss’ in-house brand team, lead by Ritika Sachdeva, created and implemented the campaign idea as a digital video.
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