A new commercial for boAt’s Alexa-enabled wristwatch, the boAt Xtend, focuses on GenZ and its penchant for making the most of every moment. The #MoreInEveryday ad cleverly showcases the watch’s multiple intelligent features—from setting reminders to calculating calories—that are ideally suited to Gen Z’s way of life. Voice commands can control the wristwatch to Alexa, which is its main selling point. An cheery ad film gives us a glance into the GenZ world, but the social activation elements provide us a chance to hear their voices. RJ Kisna and Divija Bhasin were recruited by the firm in order to bring attention to the fact that content creators are “doing more” with an Xtend. They also collaborated with Filter Copy to bid farewell to everything that would become outdated once their watches allowed voice commands, and millions of viewers watched as they did so.. A series of influencer-led films on ‘Stuff Indians ask Alexa’ were released by boAt to make the product more relatable to the Indian consumer.BoAt Brand Manager Siya Wadhawan, who spoke about the campaign, said: “We understand this generation.” We have a good sense of what motivates them. “We’re certain that the Xtend watch with Alexa built-in campaign will resonate with millennials and bring voice-activated smartwatches into the mainstream.” There is no doubt that the #MoreInEveryday campaign was a reminder for every Gen Z, every hustler, and every doer, of the things they can do with an Alexa on their wrists. With boAt’s help, we could put together a new and interesting campaign.” According to the individual in charge of Amazon’s Alexa skills and voice services in India, “Alexa is used by customers in India millions of times every single day to accomplish tasks such as obtaining information, beginning their workouts, and organising their days with reminders, to-do lists, and alarms. Customers are able to make the most of every moment of their day regardless of where they are by making use of the Alexa voice assistant that is included into the boAt Xtend wristwatch when they are on the move. We are optimistic that this advertisement will strike a chord with members of Generation Z since they will be able to recognise a part of themselves in the films.”
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