The BCCI President has joined with the tech startup to develop and endorse a first-of-its-kind initiative for entrepreneurs. Sourav Ganguly, the former captain of the Indian cricket team and the current president of the BCCI, has partnered with Class plus, an ed-tech business, to promote thousands of educators and content creators by becoming a brand ambassador for them. After 30 years in Indian cricket, Ganguly came to social media to promote this endeavor.
Class plus, which assists educators and content creators in launching and scaling their online coaching businesses, has teamed up with Ganguly to offer this first-of-its-kind project for entrepreneurs, in which a notable personality is shown endorsing their local brand. Some of the many instructors and content developers working with Class plus are featured in the video clip he shared on social media. To promote these entrepreneurs, the video makes use of powerful AI-powered technologies to reproduce Ganguly’s presence. “Having the proper coach is the first step towards attaining your dreams,” Ganguly says in the 30-second ad. He then encourages viewers to download the instructors’ branded applications, which are powered by Class plus, to realize their aspirations.”Through this campaign, we hope to convey the notion that we value the thousands of educators and content creators that work with us as partners.” Sourav Dada is not just our brand ambassador, but also theirs. We want to help these entrepreneur expand their reach and push their businesses to new heights with Dada by their side,” Mukul Rustagi, CEO and Co-Founder of Class plus.
As part of its statewide cross-platform campaign named “Mrs. Banerjee,” the online digital platform released an ad video starring the former Indian captain.
The main ad for Class plus was unveiled on Monday and serves as a tribute to all tutors while also highlighting their impact on our lives. The commercial also shows how they play a role in molding us into successful individuals. Over 1 lakh educators and content providers have already been digitized by Class plus, which helps them establish an online profile and sell their online courses. This allows them to easily monetize their material and expand their online brand.
This allows them to easily monetize their material and expand their online brand. The company just raised $70 million in a Series D financing headed by Alpha Wave Global and Tiger Global, valuing it at over $600 million.
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