TV A new clothing line under the ‘EK’ brand has been launched by Czarina Ektaa R. Kapoor with the entertainment commerce platform Roposo. On Ektaa’s birthday, the EK clothing brand was created, offering ladies contemporary ethnic apparel.
EK’s November 2021 debut was a huge success, and this is a natural follow-up. Products from EK’s home decor, furniture, and health accessory lines have proven a hit with customers. Ektaa and Roposo have been inspired by their success in expanding the EK brand into clothes.
There are kurtas and bottoms in each of the three EK collections: Charbagh, Siyahi, and Kairi, which are all made of 100 percent cotton. Each of these goods is designed to convey a sense of emotional well-being and positivity to their customers. Its apparel line, like other EK items, is made by local Indian craftsmen in a way that combines traditional Indian workmanship with modern design aspects.
Peace is embodied in the Charbagh collection’s flower and nature-inspired patterns. The Indigo collection’s Siyahi print evokes happiness, while the Kairi collection’s raw mango designs provide a soothing respite.
Both Roposo and Glance have a combined user base of about 200 million, making EK’s fashion line easily accessible. Other e-commerce sites, such as www.worldofek.com, carry EK items as well.
Ektaa R. Kapoor, the co-creator of EK with Roposo, stated, “I am incredibly excited to be building EK – a brand I have co-created with Roposo – with the debut of our new garment line. The success that EK has had so far has made me quite happy. Some EK’s products, such as copper bottles, ran out of stock within the first month of their launch, and I was thrilled to see that one of the evil eye necklaces from the EK jewelry collection became a huge hit, especially after my friend and television star Karan Kundra gifted it to Tejaswi Prakash. “
It is Kapoor’s desire that customers would show their similar devotion to his clothing brand.
“EK was the very first D2C brand we created last year with the versatile Ektaa R. Kapoor under the Glance Collective banner,” Mansi Jain, Senior Vice President & General Manager, Roposo, stated. In a few months, the clothing line will be launched, and it’s thrilling to watch that happen. Roposo’s fashion category is one of the fastest-growing live commerce categories, and we anticipate EK clothes to gain momentum as well.
A live fashion show featuring EK clothing was recently featured at the just-finished ‘Glance LIVE Fest,’ India’s largest live, interactive festival on smartphone lock screens.
Ektaa R. Kapoor took viewers on a journey down memory lane during a special live event in which she discussed her personal accomplishments and her entrepreneurial experience.
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