WazirX, one of India’s most popular cryptocurrency exchanges, has partnered with MoEngage, a leading insights-driven consumer engagement platform, to boost Web3 and Crypto acceptance in the country. WazirX plans to establish and maintain various digital touchpoints across their customers’ journeys using MoEngage’s expertise in journey orchestration and campaign optimization, as well as employ AI-driven insights to course-correct where necessary.
Since the 2017 bull run, bitcoin adoption has expanded all around the world. WazirX carved out a name for itself in the Indian cryptocurrency market by being one of the first and launching at the right time. Furthermore, by emphasizing the benefits of digital currencies, the exchange is effectively leading the way in terms of crypto and blockchain acceptance in India. The company is focused on facilitating the shift from a centralized to a decentralized environment, which will enable every Indian to create new investments and earning opportunities. WazirX aims to use MoEngage to improve its user onboarding and app advertising in India’s crypto business.
“At MoEngage, we’re committed to helping organizations achieve their customer engagement goals by assisting them in transitioning from a campaign-centric to a customer-centric approach. As a result, we’re ecstatic to be working with WazirX, and we’re looking forward to assisting them in creating richer journeys for their consumers by leveraging our deep segmentation skills and delivering unrivaled scalability. We’re very excited to see where this collaboration will take us!” – Yash Reddy, MoEngage’s Chief Business Officer (APAC & EMEA).
MoEngage claims to offer AI-powered journey orchestration, personalization capabilities, and in-built analytics, as well as claiming to enable hyper-personalization at scale across mobile, email, online, SMS, and messaging channels. Fortune 500 companies and organizations from over 35 countries, including Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee, as well as internet-first companies like Sharechat, Roposo, Gaana, Ola, OYO, and Bigbasket, use MoEngage to engage their customers, according to MoEngage.
“We intend to put India at the forefront of the crypto revolution by constantly innovating and establishing the safest, dependable, and easy-to-use crypto-exchange platform and assisting the industry in developing a regulated ecosystem,” Rajagopal Menon, Vice President of Marketing, WazirX, said of using MoEngage to drive the next level of growth and acceptance of WazirX. We hope to grow as a brand by leveraging MoEngage’s deep segmentation capabilities and scaling up our marketing operations by providing seamless journeys for our customers as a result of our cooperation.”
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