Metro Brands Limited (MBL), among India’s leading footwear specialty retailers, is infusing a fresh new, youthful energy to its sub-brand Metro Shoes with the launch of brand new tagline #GoodVibesOnly. With the vogue and feel, the brand infuses a breath of fresh air across all Metro shoe stores in India additionally as its online presence, striking a chord with the millennials that represent all things positive. The brand’s previous tagline Metro shoe #LetThereBeBright saw great success because it was launched at a time when the globe was just emerging from a trying time with the pandemic.
The brand has also announced its latest Spring-Summer collection that features Weave, Colour Block, Sneakers, and Tie-Dye footwear, all representing this culture shift. The #GoodVibesOnly tagline will follow a 360-degree concentrate on digital and social platforms. To succeed in intent on its target group across the state, Metro Shoes includes a new campaign lined up where it’s roped in social influencers across verticals to get the proper buzz with a dance hook step.
“Because the globe looks forward to a post-pandemic period full of hope and colour, #GoodVibesOnly felt like a natural next step to our #LetThereBeBright campaign.” We wanted the customer to feel the vibes as soon as they see our new collection. Additionally, the groovy song and steps were our version of getting fun with a good pair of shoes. We hope that this great energy connects with everyone who wants to spread happy vibes. This can be the spirit we celebrate!” said Alisha Malik, President – Ecommerce & Marketing, Metro Brands Ltd.
Metro Shoes wrote the music, lyrics, and hook step for the film’s background score from the ground up. The models and dancers within the video are all hand-picked by the brand team.
The Spring-Summer 2022 fashion footwear collection includes:
Tie-Dye Range
Metro Shoes together with People for the moral Treatment of Animals (PETA) India launch it’s first-ever vegan-friendly shoe collection- Tie-Dye Collection, made with modern, comfortable animal-free materials that are kinder to the earth. The brand has added a hue twist to its footwear collection with this new, vibrant color spread.
Price: Rs. 1490 onwards
Link: https://www.metroshoes.net/tie-dye-collection.html
Weave Range
The Weave collection brings to life Metro Shoes’ traditional Indian partners giving each pair of shoes under this range a novel look. The shoes accentuate the feet, adding a splash of the contemporary.
Price: Rs. 1990 onwards
Link: https://www.metroshoes.net/good-vibes-only.html
Sneakers
Metro Shoes brings a pop of bold colors to its range of sneakers, making white sneakers a thing of the past. Be it home, office, school/college, loungewear, or activewear; a pair of those sneakers may be a must-have in your wardrobe.
Price: Rs. 2490 onwards
Link: https://www.metroshoes.net/good-vibes-only.html
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