As part of the association, the actor will participate in various marketing efforts for the brand across multiple platforms to increase awareness of the company’s goods and services. Pankaj Tripathi, an Indian actor, will now represent Capri Global as the company’s brand ambassador. As part of the partnership, which will last for two years, he will make appearances in various media campaigns for the brand and participate in direct consumer outreach activities to increase awareness about the products and services.
Capri Global lives according to its motto of “creating a self-reliant ecosystem” which calls for the incorporation of financial inclusion, the initiation of transformation in India’s socio-economic fabric through the provision of “last mile funding,” and the promotion of collective social growth. Through its several subsidiary firms, Capri Global Group has interests spanning a wide range of industries. The Group Company, Capri Global Capital Limited (CGCL), is a Non-Banking Financial Company (NBFC). It has only recently developed a gold loan product to address the credit requirement of low-to-medium income households. Over the next five years, CGCL intends to increase the size of its gold loan book to Rs. 8,000 Cr and to grow its network to include 1,500 branch locations.
According to the director of Capri Global, Rajesh Sharma: “Capri Global wants to help unbanked and underserved people gain access to loans and drive financial inclusion. As the Group expands, one of its main goals is to increase brand equity and recall in rural India. Regional connections and Tripathi’s popularity will help us build solid footholds and grow brand recall and market share. Born in a hamlet in India, Tripathi has made a name for himself in film. He embodies the objectives and ambitions of our most valuable customers, those who want to start from fresh. We think he’d be a great brand ambassador. Our target audience would relate to him and understand the importance of overcoming adversity and gaining fame.”
“It is an honour to be associated with a reputable company such as Capri Global. The Group is expanding exponentially due to the trust, honesty, and credibility it has established among its clientele in rural and semi-urban areas. In my opinion, the organisation can provide credit-related products and services to every part of the country. Pankaj Tripathi says, “They are setting a benchmark and always pushing for better accomplishment, which is a personal representative for everything I believe in and hope to achieve.”
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