Metro Brands Limited (MBL), one of India’s leading footwear specialty retailers, has introduced a new tagline for its Metro Shoes sub-brand: #GoodVibesOnly. With the new look and feel, the brand infuses a breath of fresh air across all Metro Shoes stores in India as well as its online presence, striking a chord with the millennials who represent all things positive. The previous Metro Shoes tagline, #LetThereBeBright, was a huge success because it was launched at a time when the world was just emerging from a difficult period due to the pandemic.
This cultural shift is also represented by the brand’s latest Spring-Summer collection, which includes Weave, Color Block, Sneakers, and Tie-Dye footwear. The hashtag #GoodVibesOnly will be used in conjunction with a comprehensive approach to digital and social platforms. Metro Shoes is planning a new campaign to reach out to its target audience across the country, and it has enlisted the help of social influencers from various industries to generate the necessary buzz with a dance hook step.
“As the world braces itself for a post-pandemic era of hope and colour, #GoodVibesOnly felt like a natural extension of our #LetThereBeBright campaign.” Customers should feel energised the moment they see our new collection. Furthermore, the catchy song and steps were our interpretation of having fun with a great pair of shoes. We hope that this positive energy is felt by everyone who wishes to spread Good Vibes. This is the spirit we honour!” Metro Brands Ltd. President – Ecommerce & Marketing Alisha Malik.
Metro Shoes wrote the song, lyrics, and hook step from scratch for the film’s background score. All of the models and dancers in the video are handpicked by the brand team.
The following items are included in the Spring-Summer 2022 fashion footwear collection:
Tie-Dye Collection
Metro Shoes, in collaboration with People for the Ethical Treatment of Animals (PETA) India, introduces its first vegan-friendly shoe collection, the Tie-Dye Collection, made with modern, comfortable animal-free materials that are gentler on the environment. With this new, vibrant colour palette, the brand has given its footwear collection a colour twist.
Weave Variety
The Weave collection brings to life Metro Shoes’ traditional Indian partners, giving each pair of shoes in this collection a distinct appearance. The shoes draw attention to the feet while also adding a modern touch.
Sneakers
Metro Shoes adds a splash of colour to its sneakers, making white sneakers a thing of the past. A pair of these sneakers is a must-have in your wardrobe for home, office, school/college, loungewear, and active-wear.
Follow and connect with us on Facebook, LinkedIn & Twitter
