The slow introduction of old patterns is evident on Father’s Day this year, which is all the more reason to celebrate our capacity to interact in person after perhaps two years of social estrangement. A digital campaign called “Papa chahe jitna gussa karlein,” which emphasizes that fathers are constantly thinking about their children, family, and its future, is dedicated to Father’s Day by Archies, the market leader in India’s social expression business. We should naturally express our gratitude to those who brought us into the world on a daily basis. Such occasions are important, and gifts have considerable symbolic importance. The theme of the ad is how a father is constantly concerned for his kids and their future. They never stop pushing the kids to do their best. The young child is aware, however, that no matter how irate his father becomes, he is constantly concerned about his family and adores his kids deeply. The brand takes the lead on Father’s Day by celebrating our individual superheroes and creating touching tales to celebrate the father-child bond.
Father’s Day is not an Indian tradition that originated; rather, it is a western one that has spread to India. On the third Sunday in June, it is observed. This occasion does not fall on a holiday. Larger cities like Hyderabad, Chennai, Mumbai, Ahmedabad, New Delhi, Bengaluru, Kolkata, Pune, and others are typically the only places where the day is observed. In the Nagaland state of the North East, where prayers are said during Sunday services, it is a very important festival. Indian metropolitan towns only much later followed suit by marking this occasion after this day was initially marked in the United States in 1908 and subsequently gained prominence. Children typically give gifts like cards, electronics, clothing, gold necklaces, and coffee to mark the day in India.
Varun Moolchandani, Executive Director of Archies Limited in India, commented on the ad: “When we were planning the campaign, we kept coming back to the same idea that fathers, no matter how irate or careless they may get, are constantly thinking for the betterment of their families. While we should celebrate our families every day, father’s day calls for a little extra love for the man who has been in charge. Archies has always been a pioneer in using our products to celebrate emotion, and we believe it is time for our ads to be on every screen. We believe that every youngster should comprehend the joy of receiving and giving a card or a present from family members, and Archies takes pleasure in being the industry’s first gift provider. On every occasion, we will continue to create campaigns in honor of our loved ones”.
Follow and connect with us on Facebook, LinkedIn & Twitter.
