RENÉE is one of the leading Indian Cosmetics beauty brands. It adds actress Rashmika Mandana as its brand face and she is going to feature in the brand’s campaigns and promotional activities. RENÉE cosmetics brand is curated specifically for Indian women and it aims to create a sensation in the beauty industry. By bringing Rashmika, a ‘Dada Saheb Palkhe’ awardee on board, RENÉE is intending to reinforce its brand equity and establish itself strongly in the emerging cosmetic market.
RENÉE has a great range of makeup collections which perfectly suit the Indian skin tone and are designed for the women of today. Their elegant products range from the captivating Fab 5 lipstick with 5 exotic shades in a single stick to the enhanced smudge-free eye products. The massively popular and super talented Rashmika has over 30 million followers on Instagram. After the success of her much-celebrated movie ‘Pushpa’, she was crowned the ‘National Crush’ by Google in 2020. This has now elevated her to become a household name.
Aashka Goradia and Priyank Shah who are the co-founders of RENÉE cosmetics said that they have always collaborated with celebrities that resonate with their brand ethos through the versatile personalities of the celebrities. Rashmika echoes the aspirations of Indian women and enjoys a growing fan following with the success of her recent films. Her massive fan base on social media platforms will help amplify the reach of the brand and build resonance among the relevant consumers.
On endorsing RENÉE, Rashmika Mandana said that endorsing the brand is a very special feeling because she has a stronger bond with RENÉE’s products. To her, their products have a special place in her heart since they are so much fun to use. She said that it has been a thrilling experience until now and that she is excited to be a part of a brand that is redefining the cosmetics industry.
RENÉE Cosmetics is looking to create the finest cruelty-free beauty products for its ever-changing consumer preferences. RENÉE Cosmetics has been leading a revolution to create beauty with high-quality FDA-approved cosmetic products that encourage women to express and embrace themselves. With their redefining beauty products, RENÉE Cosmetics is transforming expression and beauty by enabling women to redefine and rebuild their persona.
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