Although millions of people enjoy coffee, is there really a suitable match for it? You might be wondering why Britannia, the largest Bakery Foods Company in the nation, is talking about coffee. follow along. The #CoffeeKaBetterHalf conundrum, which last week caused tremendous expectation and significant worry among internet users, was resolved by Britannia. This was accomplished by The Foods Major by introducing the brand-new Britannia Biscafe, a coffee-flavoured cracker that enhances your coffee-drinking experience.
This ultra-thin, light, crispy biscuit, which is infused with the flavour of rich coffee, provides coffee drinkers with the ideal accoutrement. It’s also acceptable if you choose to drink it as a standalone shot of crispy coffee. A “leaked video” of Karan Johar was used by Britannia to launch the campaign. It is no secret that Karan Johar, also known as KJo, is one of the most eccentric, stylish directors with a great preference for coffee. In the video, Karan can be seen losing his composure after being denied his favourite cup of coffee. Why? Why? Because the coffee industry was on strike! There was a lot of discussion as to why the video gained so much popularity.
In the following video in the series, Karan expressed his profound empathy for Coffee’s trauma at having been treated like the third wheel and vowed to find Coffee a better match. In the third video, Karan Johar went through countless suggestions for the ideal coffee accompaniment, brainstormed pairing ideas, and selected the best flavour combinations from a wide range of influencers and internet users in an effort to alleviate the pain of coffee’s seeming incomplete.
When nothing caught his attention, Varun Berry, the managing director of Britannia, gets on the phone, and Karan begs him to locate the ideal coffee mate!
And in this manner was Britannia Biscafe introduced. Britannia developed the Wafer-thin Cracker to replace the Original Cracker as the go-to snack for the present generation. Amit Doshi, Chief Marketing Officer of Britannia Industries, commented on the introduction of Biscafe by saying, “Britannia has constantly tried to deliver the most delectable and filling snacking alternatives to over a billion Indians. Following food-related discussions on social media revealed an area for growth. The lack of the ideal accoutrement for coffee served as the impetus for Biscafe. To improve the coffee experience, we created Biscafe, the first “Made in India” coffee cracker, as a snack to go with a hot cup of coffee. Aayush Vyas, Vice-President, Integrated Solutions at Schbang Digital Solutions, commented on the beginning of the digital campaign: “Our everyday lives are completed by coffee, including our morning breakfast, dates, and business meetings, but who completes coffee? Britannia Biscafe steps in to help with it. We had to create a narrative for this distinctive product that embodied coffee and its “feelings”!
The brand-new BisCafe packs are already on sale in major marketplaces starting at Rs 10, and they come in a variety of pack sizes.
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