Canara HSBC Oriental Bank of Commerce Life Insurance rebranded as Canara HSBC Life Insurance and launched its first brand campaign, Promises Re-imagined. Its new positioning is ‘Powering India to re-imagine their ambitions and aspirations. Leo Burnett is Company’s creative agency.
Canara HSBC Life Insurance’s latest campaign, Commitments Re-imagined, demonstrates how our promises evolve yet should be kept. Such contracts shouldn’t be coupled with financial worries.
Everyone experiences change. Sometimes it’s about modifying financial goals to match children’s job aspirations, and other times it’s about retiring early and enjoying the golden years. It’s also about sticking to life objectives, especially if one has the financial resources.
Canara HSBC Life Insurance recognizes modern promises and believes they can be honored with appropriate planning. Canara HSBC Life Insurance guarantees Indians it would be their partner in satisfying financial obligations and assisting loved ones in tough times. The company’s dedication to helping customers maintain their commitments is shown in a modest yet powerful tale where the protagonist asks readers to re-imagine their pledges to loved ones.
Canara HSBC Life Insurance developed three TVCs to promote its Retirement, Child Future, and Savings Plans.
The 3-film promo demonstrates how people have reprioritized their lives and how Canara HSBC is helping them.
Anuj Mathur, MD & CEO of Canara HSBC Life Insurance, said, “We’ve always been customer-centric.” #PromisesKaPartner celebrates 14 years in business.
“The new avatar will meet company aims. Mathur said that with our enhanced assurance of safety and client service, we’d reassert our brand idea and expand our digital and network footprint. “We’ve always aimed to assist clients in honoring their promise to loved ones,” said Canara HSBC Life Insurance’s Chief Distribution Officer Tarannum Hasib. We want them to know that their #PromisesKaPartner hasn’t changed when they need to make new commitments. We changed our style to represent our fresh energy and adaptability as customers reprioritize ” We refocused our goals and promises. Our fresh style and vibrancy will be noticeable. Customer centricity and agility are critical to our organizational approach, so we can quickly pivot with customer demands, Hasib said.
Leo Burnett’s Executive Creative Director said, “The past two years provided new opportunities and rekindled connections.” Our family reordered their priorities. Canara HSBC Life Insurance will accompany you on this journey.
360-degree multimedia campaign will be broadcast internet and on social media. This pan-India campaign reaches 1 million consumers and insurance intenders through high-impact media.
The company’s new brand identity and positioning provide financial security via product innovation, customer centricity, and digital competency. Canara HSBC Life will emphasize client touchpoints and introduce innovative products and digitally linked services. Current policyholders will preserve their benefits and policy terms and conditions under the new brand.
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