The campaign comprises five episodes featuring Manabu Yamazaki, President & CEO, Canon India, and Anshu Mor, noted slapstick comedian and former senior corporate executive. With this collaboration, Canon brings to the fore its kind unique campaign, taking a clever approach to strengthening its image as a young brand that the millennial customer group can relate to.
Being a number one Japanese player within the imaging industry, Canon has built a robust legacy through its reliable innovative technology and impeccable services. because the company celebrates its 25th-year milestone in India, through this campaign, Canon India is further deepening the reference to the Indian customers, especially with the CEO coming forward because the brand ambassador within the videos.
“I am delighted to announce the launch of our newest campaign, ‘Huge Smile with Canon,’ which is an effort on our part to generate huge smiles among our audience and workers,” Manabu Yamazaki, President and CEO of Canon India, stated. With this campaign, we hope to establish ourselves as a young company that is continually not just producing items in line with industry trends, but also current and, most importantly, relatable advertising.
“We’re confident that the messaging used in this series will catch people’s attention and help us establish a connection with millennials, allowing Canon to position itself as a brand that understands Gen Z’s heartbeat.” it’s been a memorable and fun experience on behalf of me working with a talented humourist like Anshu Mor, and that i think it brought me even closer to the gorgeous culture of India,” Yamazaki said.
What comes together beautifully in these episodes is that the ideal synergy of discussing mentorship, professional culture, work-life balance, passion, and creativity in a very quirky way. This unusual and innovative plot twist of a number one brand CEO collaborating with a comedian is in line with Canon’s corporate belief of delighting all – its employees, partners, customers, and therefore the community at large.
Taking a two-pronged approach to the campaign, Canon has also planned a slew of internal engagement activities with the staff over the course of 5 weeks. The organization strongly believes that for delighting its customers, one must be delighted within always. Hence, the activities are geared toward spreading happiness amongst the staff, creating a fun and lively atmosphere to figure in.
Anshu Mor, noted gagman, said, “As a creator, I’m always on the lookout to form unique content, which is funny and relatable. Never have I interacted with a Japanese CEO before which too in such an innovative format.
Over the past few years, Canon India has been earlier than the curve by introducing state-of-the-art technology and devising new ways to boost customer experience. Canon’s emphasis areas and marketing strategies are designed to keep up with emerging industry trends and changing consumer habits.
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