India, June 20, 2022: BigTrunk Communication, a leading digital integrated marketing agency catering to a wide spectrum of businesses, has bagged the digital mandate for Bhima Jewellers LLC, one of the world’s finest jeweler with a legacy of 97 years. The company is known for offering a unique collection of Gold, Dimond, Platinum, Silver finished and custom-made jewellery.
This association aims to establish trust for the brand’s legacy and strengthen assurance for purity of the products. Big trunk is planning to adopt a 360 strategy to reach out to the potential customers to help the company meet its expectations of increasing footfalls across their stores in UAE, build a culture of buying gold for personal and future needs, help the brand stand out from its competition, and connect with the younger audience. To address the requirements, a marketing mix encompassing Social Media Marketing, Influencer Outreach, Content Marketing and Media Buying Strategies have been adopted.
Speaking of the association, Mr.U. Nagaraja Rau Executive Director said, “Selecting Big Trunk to be our Digital Agency for UAE, was easy and tough at the same time. Easy because of their track record and experience of handling a diverse portfolio. Team’s capabilities and wide exposure were loaded in their favour.But the tough part was no physical presence in UAE. Yes, Covid has taught us to work from home and be better listeners but in a dynamic Jewellery industry which is a business of understanding women, sometimes being able to speak face to face to an agency representative makes a huge difference. UAE being a unique country, Indians from all parts of the subcontinent live here and buy Jewellery regularly. Understanding the age groups, who are of various socio social economic backgrounds, makes it challenging for an agency. We believe Team Big Trunk’s past work speaks for them and they have the capability of coming up with great solutions for us. Their analytical skills and understanding of the nuances of the industry were few attributes that led to this association. We look forward to this hybrid association with various strategies directed towards our centenary year”.
Commenting on the win, Mr. Anand Kumar, COO, Big Trunk Communications, said, “ Bhima Jewellers LLC resonates with trust, purity and years of excellence. With great pride, we are looking forward to a long term association. We have created a strategic outline of activities that aims to address the services and aspirational needs of their current and potential customers. Through an impactful association with the influencers and application of a combination of digital marketing tools, we aim top ride on the virality aspact to create a culture of immersive Jewellery buying.”.
