The digital mandate for Flipkart Health+ was awarded to HiveMinds Innovative Market Solutions, a digital expert from Madison World. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded.
The healthcare division of Walmart group company Flipkart is called Flipkart Health+. The Flipkart Health+ App, a digital healthcare marketplace platform, was introduced on April 6, 2022, to provide users with fast and convenient access to high-quality and reasonably priced pharmaceuticals and healthcare products from independent vendors across 20,000 pin codes in India.
HiveMinds will be in charge of the digital performance goals using all the available digital platforms and publisher networks under the new mandate.
According to Arvind Charanyan V, Chief Business Officer of Flipkart Health+, “Post Covid, there has been an upsurge in demand for healthcare and wellness products across the country. Currently, these items are neglected, especially in remote areas. By making healthcare more easily accessible to people living in remote corners of the nation, we hope to enhance the healthcare ecosystem, improve its ability to serve patients, and contribute to a healthier India. We carefully chose HiveMinds for the knowledge and skills they bring to the table since we believe that digital as a medium has the reach with the customers.
HiveMinds Chief Strategy Officer Deepti Bhadauria commented on the victory: “We’re thrilled to be associating with Flipkart Health+ by winning this highly contested mandate. With our knowledge of the digital healthcare ecosystem, I do not doubt that we will be able to spread the Flipkart Health+ message throughout the nation.
With a focus on performance marketing, display, e-commerce, and programmatic buying, HiveMinds is a full-service digital marketing company and consultant with offices in Bengaluru. Their responsibilities include managing digital mandates for Domino’s, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates for companies including Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Sonata Watches, Stanley Black & Decker, etc. The business has proprietary technology, equipment, and data analytics processes that allow it to provide clients with exceptional results. HiveMinds is a division of Madison World, which served 500 advertisers last year through its 11 firms.
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