Branding firm BrandMusiq created the Himalaya Wellness Company’s new sound identity. The Himalaya brand’s MOGO® (“musical logo”) and MOGOSCAPE® (“sonic palette”) were designed by BrandMusiq.
According to the agency, Himalaya’s acoustic identity aims to engage customers more fully with the brand by relating to them on a core emotional level.
A new equality campaign from Himalaya Wellness Company encourages people of all ages to put their health and wellness first. Himalaya’s slogan, “Wellness in Every Home, Happiness in Every Heart,” is brought to life in the campaign.
Himalaya has promoted health and wellness for the past nine decades since it is a trend that people worldwide want to embrace. Himalaya thinks that if we all put our health and wellness first, the world will be a happier place. The new ad aims to raise awareness of our changing lifestyles and the value of preventative healthcare for overall wellness and good health.
Rajesh Krishnamurthy, Business Director of the Himalaya Wellbeing Company’s Consumer Products Division, said about the campaign: “At Himalaya, we think that wellness is true happiness. This brand video reaffirms our dedication to raising awareness about the importance of wellness for leading fulfilling lives. In order to further our mission of “Wellness in Every Home, Happiness in Every Heart,” Himalaya has pioneered and created a variety of top-to-bottom consumer products. The brand’s primary emotions that the audio identity masterfully combines and expresses are happiness, caring, love, and a sense of serenity and wellbeing.
Dipak Marwah, Director of BrandMusiq, clarified the strategic framework for developing the brand’s sound identity by saying: “BrandMusiq employed its patented 3-stage approach to building the brand’s sonic identity. The Himalaya Client and BrandMusiq settled on a few crucial strategic brand decisions during the Brand Discovery process’s first step. One was that it has a long history in Ayurveda and that the goods were 100 per cent pure and natural. Second, it was founded on research and was secure and effective. Thirdly, it was a progressive brand that combined the finest aspects of heritage and contemporary.
Consumer perception of it as a caring but the innovative brand was crucial. Due to how the product is used and its sensory qualities, the brand was intended to evoke feelings of happiness, love, tranquillity, and wellbeing. Wellness equals happiness was the clear distillation of the brand’s essence.
Rajeev Raja, Founder & Soundsmith, BrandMusiq, commented on the sonic approach for identity, saying, “Based on the strategic framework, we employed the science of sound and music to create the brand’s intended character and emotions. The scale employed in the composition immediately elicited feelings of care and wellbeing. The brand’s combination of Indian history and international excellence was highlighted by the careful selection of organic instruments like the acoustic guitar and piano to portray the melodic structure and the fusion of western rhythms with the Indian tabla.
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