Parle Products, one in all India’s leading biscuits, snacks, and confectionery manufacturers, is expanding the portfolio. With a focused distribution approach, the corporate is strengthening its foothold within the biscuit industry with innovative offerings at affordable rates to tap newer consumers.
With the worth on the mind of the many, consumers are constantly looking to trusted and well-known firms to ensure quality. By venturing into the health segment with Parle G Oats & Berries biscuits, Parle has developed a singular product with delicious ingredients to make a brand new mouth-watering biscuit.
The product will fill the gap of a reasonable health biscuit available for a price pack of INR 10; thereby providing a healthy and cheap alternative for health-conscious consumers. While tea and Parle-G biscuit could be a favorite for several, coffee and cinnamon are a match made in heaven. To treat the coffee lovers, Parle-G Kismi Cinnamon biscuits are going to be available in PAN India from August in eye-catching bright packaging. It’s a tasty cinnamon product curated to accompany the coffee conversations of each caffeine connoisseur. Parle-G Kismi Cinnamon biscuits include the legacy of Parle-G moreover as Parle Kismi, both much-loved brands of Parle Products portfolio.
Speaking on the launch, Mayank Shah, Sr. “Consumers today consider health and wellbeing on a deeper level and are conscious of what they consume,” stated category head at Parle Products. While the healthy foods segment has seen an enormous demand over the past two years, it largely caters to economically higher-class consumers. Sighting the deficit and therefore the huge consumer need during this category, our Oats & Berries biscuits are a trusted product for all conscious consumers. The mix of cinnamon with coffee could be a gastronomical delight and our product is a perfect partner to travel alongside a coffee order.
“After much trial and error, we developed our own take on the flavours and are eager to make our customers ecstatic with these rich, flavorful biscuits. We’re also really excited for all of the new ways coffee lovers are able to discover our brand now and be part of our journey,” Shah said.
The latest offerings are going to be available at Rs 10, to consumers within the western markets of India and shortly are released in other markets by August to require advantage of opportunities within the healthy snacking market to satisfy hunger pangs and supply a fast on-the-go snack for the masses. Parle aims to still provide products that are more accessible, and affordable and cater to varied taste palates.
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