One of the world’s leading life insurers, HDFC Life, constantly promotes awareness of life insurance as a financial instrument that offers both protection and long-term savings. To gain exposure to life insurance as a financial instrument that offers both protection and long-term savings, HDFC Life, one of India’s leading life insurers, always strives to increase awareness about it.
HDFC Life has launched a series of videocasts on National Insurance Awareness Day called ‘Life Sessions by HDFC Life & ET Now’ in line with this philosophy. As part of HDFC Life’s campaign to improve awareness of the product category, this series is one of the latest offerings. Through five episodes, industry veterans offer insight into the importance of financial planning.
HDFC Life leaders discuss the importance of life insurance to financial planning in the episodes with leaders from their partner companies.
Each episode of the series covers different aspects of financial planning. The series focuses on the importance of life insurance across different life stages, child inheritance planning, retirement planning, and financial security for family members.
Vihal Subharwal, Chief Marketing Officer and Head of E-commerce & Digital Business, HDFC Life, announced at the launch of the series: “Individuals should not delay purchasing life insurance.”. People must be aware of the importance of investment in life insurance as financial protection against the uncertainties of life. To further strengthen the initiative, we timed the launch of ‘Life Sessions’ to coincide with National Insurance Awareness Day. We invite you to share these messages with your family members, friends, colleagues, and neighbors so they can secure themselves and their children financially.”
In the year leading up to the ‘Life Sessions’ series, HDFC Life launched a campaign referred to as ‘Act NOW.’ This campaign took into account the fact that even though people know the benefits of life insurance, many people delay the process of purchasing it. Aiming to create a financially secure and enjoyable future, HDFC Life appeals to everyone through this campaign and invites them to plan today.
As a result, the campaign has been amplified through multifaceted communication to increase category awareness and has received an overwhelming response from partners, customers, and employees.
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