With the introduction of its perfume body spray, Yardley declared its entry into the “no gas” body-perfume area. The firm has introduced The Elite Collection by Yardley Gentleman, a line of three no-gas body scents for men that will be the brand’s first.
The 250-year-old legacy brand is present in all personal scent categories, including eau de toilette for both men and women, eau de cologne, and deodorant sprays. The new body perfumes come in Stellar Spice, Intense Fougere, and Classy Musk aromas in a beautiful can, expanding the company’s current line of fragrances available in the nation.
It is long-lasting and operationally advantageous for consumers seeking answers addressing the need to carry a deodorant or feel the constant anxiety of smelling unpleasant owing to their fast-paced lifestyle because it is made up of perfumes rather than vaporizers. The company’s first line of no-gas body scents for men, The Elite Collection by Yardley, will come in three variations.
The No-Gas deodorant category is the fastest-growing market sector and has developed into a distinct product category, according to Manish Vyas, business head at Yardley India. In India, there is a significant possibility for the men’s grooming market to expand. With our modern product options, we hope to appeal to the younger men in India where Yardley has great latent brand equity.
The new line of No-Gas Body perfume has traits with other perfumes, providing the product a competitive advantage over other deodorants on the market. The No-Gas deodorant category is the fastest-growing market sector and has grown into a different product category in and of itself, according to Mr. Manish Vyas, Business Head at Yardley India. In India, there is a significant possibility for the men’s grooming market to expand. With our modern product choices, we hope to appeal to the younger guys in India where Yardley has high latent brand equity.
The new No-Gas Body-perfume line resembles a perfume in some ways, providing it an advantage over existing deodorants on the market. With this launch, we hope to significantly increase our market share and enter some large, rapidly expanding sub-segments. The product’s no-gas form is marketed at INR 249 for a 120 ml bottle, positioning it as a premium to the standard range. They will be offered through nearby retailers, online outlets, and the Yardley website.
Follow and connect with us on Facebook, LinkedIn & Twitter
