Metro Brands Limited (MBL), one of India’s top footwear retail stores, has formed a strategic alliance with the Canadian footwear firm Biion to introduce their varied range to the nation. The luxury footwear collection mixes functionality and technology to produce stylish shoes for the ‘Professional Leisure- its’s high-performance lifestyle.
Metro Brands will only retail Biion footwear through their key strategic shops of Metro & Mochi, as well as the e-commerce site that caters to this highly narrow consumer base, as part of this launch.
We are thrilled to be working with a worldwide brand like Biion. Consumers in India are rapidly developing. They are continuing to raise worldwide brand goals for newness and freshness. “With Biion, we hope to extend our existing product line and provide the finest quality footwear to the Indian fashion-conscious market,” stated Nissan Joseph, CEO of Metro Brands Limited.
Biion is the expression of being totally alive and was established to inspire individuals to make the most of whatever they do in life. It comes from the Greek word “bios,” meaning “life.”These shoes are suitable for everybody, from experienced leisurists, trainers, and athletes to trendsetters, trailblazers, or influencers who live their lives to the fullest and love what they do.”Biion footwear is gender-neutral and it can be worn with both a modern formal wardrobe and sophisticated party clothes.
Biion makes EVA shoes that are lightweight, comfy, and multifunctional. The shoes are ventilated with small BioVents and feature anti-microbial characteristics, making them suitable for professionals who must be on their feet for lengthy periods of time. Their HEXTRA-GRIP traction outsoles are exceptionally low-profile, providing the greatest connection to the ground with the perfect balance.
“The Biion brand and lifestyle have long been popular in India.” Our Biion products are perfect for a hot day, a wet day, a fashionable day, or a casual day., and we are thrilled to see our Indian customers wearing Biion shoes around the country. “We are now realizing this ambition because to our amazing cooperation with Metro Brands and their staff,” stated Rick Buchanan, Founder and CEO of Biion Footwear. Biion has reinvented traditional styles using 21st-century materials. For fans of the animated series, the firm also created the Batman signature line.
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