Laqshya Media Group carried out a high-decibel, pan-India Out of Home (OOH) campaign for Nissan Magnite in all metros, mini-metros, state capitals, and Tier 3/4 cities. The campaign was executed at multiple locations in each city, with high-impact, large format OOH sites placed at key urban touchpoints such as key arterial routes, main traffic junctions, central business hubs, auto-hubs, and commercial retail areas, among others.
Nissan India celebrated the 50,000th unit of magnitude SUV production at its Chennai manufacturing plant today. The Made-in-India Nissan Magnitude has already received over a million bookings worldwide and is the brand’s best-selling model in India. Nissan’s first global SUV to be released under the NEXT transformation strategy was the magnitude. The ‘Made in India’ SUV, which is currently sold in over 15 countries worldwide, was awarded a global NCAP 4-star safety rating in February 2022.
The campaign was created to emphasise how the SUV’s bold exteriors, spacious interior, powerful turbocharged engine, and advanced safety technology position it as the ideal city adventure companion for discerning Indian customers. The campaign was carried out in multiple cities, with large format OOH sites strategically placed at key urban touchpoints such as key arterial routes, auto-hubs, central business hubs and commercial retail areas, major traffic junctions among others.
“The campaign made extensive use of technology to increase Nissan India’s target audience’s reach and visibility.” For example, based on the campaign TG, we used an in-house advanced AI-powered OOH Planning Tool (SHARP) called the ‘Strategic Hyperlocal AI-powered Reach Planner’ to identify the most strategic touch points in each city. “We also implemented GPS/GPRS-based monitoring to improve the effectiveness of our outreach,” Hudda added.
Laqshya Media Group COO Amarjeet Hudda commented on the campaign, saying, “For us, the Nissan Magnite OOH was a very prestigious project. We chose the most iconic, large format impactful OOH sites nationwide across cities to bring to life the SUV’s Big, Bold, Beautiful, and ‘charismatic’ appeal.”
“The campaign made extensive use of technology to increase reach and visibility for Nissan India’s target audience,” he continued. For example, we used an in-house advanced AI-powered OOH Planning Tool (SHARP), ‘Strategic Hyperlocal AI-powered Reach Planner,’ to identify the most strategic touch points in each city based on campaign TG. We also implemented GPS/GPRS-based monitoring to improve the effectiveness of our outreach.”
Follow and connect with us on Facebook, LinkedIn & Twitter
