M V S Murthy was appointed by Federal Bank to be its first chief marketing officer. His role is to work at the convergence of brand communication, customer experience, and technology to increase scale. The role has a horizontal play across the current client portfolio and pans vertically to improve the bank’s inorganic growth, which is fuelled by its strategic alliances with the fintech and start-up ecosystem.
M V S headed marketing, digital, and corporate communication at TATA AMC before being hired by Federal Bank.
“We are delighted to have M V S as a member of the Federal family. I am confident that his considerable experience will boost our brand positioning and serve as a facilitator in our path from excellent to outstanding.” Ajith Kumar K. K., president, and chief human resources officer of Federal Bank, said.
M V S Murthy is a strong CXO level Marketing-led Business & Entrepreneurial Leader with a proven track record of developing and running high-growth verticals. He has extensive knowledge of the BFSI sector, including Ogilvy, Urja Communications, ICICI Bank, Edelweiss, TATA AIG, and Tata Mutual Fund.
He has demonstrated skill in converting organizational vision into business plans, marketing strategies, building and positioning brands, and affecting organisational top-lines and bottom-lines. He also can comprehend and manage growing customer expectations and create business models around them.
Using the power of the 3Vs – Video, Voice, and Vernacular – to build interactive, agile, and colloquial Customer Experiences powered by AI.
CXOs who have become entrepreneurs and entrepreneurs who have become CXOs, also known as mentorship and learning through sharing.
In addition, Federal Bank is a prominent Indian private sector bank that provides a vast array of goods and services across categories, clientele, and geographic regions.
The Federal Bank Limited (formerly Travancore Federal Bank Limited) was established on April 23, 1931, under the Travancore Company’s Act in Nedumpuram, a location close to Tiruvalla in Central Travancore, with a rupee 5,000 authorized capital. It began the auction-chitty business and other banking activities related to industry and agriculture.
After meeting the requirements of the Banking Regulation Act, 1949, the bank was given the name Federal Bank Limited on 2 December 1949.
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