Abhinav Krishna Srivastava has been named Chief Executive Officer of Madison Public Relations. He’ll work out of Madison PR’s Mumbai location.
Since its founding in 1988, Madison World has grown to include 24 Business Units in 11 distinct functional areas, including advertising, media, business analytics, outdoor, activation, events, public relations, retail, entertainment, mobile, and sports. Over 1,000 communication specialists are employed by the Group throughout its operations in India. Madison World’s total revenue is Rs 4,000 crores.
With over 21 years of experience, Abhinav is a specialist in internal and external communications in the fields of public relations, public affairs/advocacy, digital, advertising, and integrated marketing initiatives.
Abhinav also has extensive experience in stakeholder engagement, corporate social responsibility (CSR), financial and investor relations, crisis management, and media training. In industries such as Consumer, Lifestyle, Food, Pharma & Healthcare, Technology, Telecom, Energy, Infrastructure, Finance & Banking, Aviation, Automobile, Realty, Retail, and Hospitality, he has led integrated marketing and communications campaigns.
Abhinav has experience with a variety of consumer market processes and managing sophisticated corporate reputation initiatives for enterprises. He has worked with some of the most reputable brands in the world.
Before joining Madison PR, Abhinav worked as the Chief Operating Officer at SPAG Asia and D Yellow Elephant for nearly two years. In addition to the SPG Group, he has also served on the leadership teams at Avian WE, Edelman India, Comma Consulting, and Rediffusion DYR. He has previously worked with companies like Airtel, McDonald’s, Deloitte, Bayer, J&J, Qualcomm, Eros, Shemaroo, Tata Power, TCS, Tata Motors, Gillette, Tata Sons, Mondelez, Shell, Audi, the Bill & Melinda Gates Foundation, CNN, Roche, USAID – PSI, and Pernod Ricard.
Madison World Chairman Sam Balsara remarked, “I’m thrilled to have Abhinav serve as CEO of our Madison PR team, which is incredibly competent and experienced. I do not doubt that he will grow Madison PR to new heights and significantly improve our client’s operations.”
Srivastava stated, “I’m beyond thrilled to join Madison Public Relations and be a part of such a recognized, mission-driven team of India’s largest in-house agency group. I’m excited to grow our company by using our current clientele and looking for fresh growth prospects. I think Madison’s strength and my multi-sectoral knowledge will enable us to broaden our growth horizon and enter into the big league as the communications industry has been redesigned over the last two years!”
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