In this present period, we live in a digital world. So we depend on digital media for any needs. Digital marketing is the new way to market new products with the help of digital devices like computers, mobile phones, etc. Online marketing is the new trend in business. Digital marketing is selling products and services through social media.
Marketing is the most difficult task in business. There is small competition in this field and facing stiff challenges. Modern clients have more expectations from the new products. So the companies are compelled to change their tactics in marketing.
Shobha Vasudevan is the head of enterprise communication and P R Dell Technologies. She spoke about the wipes in digital marketing and the need to change P R.
Public relation is a department that supervises and access public interest and maintain mutual relation with organization and the public. It has an important role in marketing the products. It announces the launching of new products. Today’s business world is facing light competition. So each entrepreneur has to keep the diverse public happy. For this, they had to close touch with their customers. So they appoint smart and skilled person as public relations officers.
Some years before, we used newspapers and magazines to advertise our business matters. But today is a digital world, and social media become an inevitable part of the ecosystem. It has a huge impact on business and marketing. Digital media has a magic power to propagate and reach messages to youngsters.
According to Shobha Vasudevan, she follows integrated enterprise marketing communication campaigns for the brand. She has to attain significant mindshare and create better growth for Dell Technologies.
To Shobha Vasudevan, public relations had an important role in marketing products. As the companies use modern mediums for their marketing, the public has a pivotal role in helping them to create a strong and friendly relationship with consumers.
Today artificial intelligence and data analysis is an important in marketing and communication. It helps to show the impact of technology on people. Likewise, data analysis also helps in communication. Data-driven pictures help media vision campaigns to promote business.
Compared to the last decades there is more data available, and we have the choice to select the best to use for our marketing campaign. The availability of more data will also help the promotion easier.
Nowadays, digital, social, and influential marketing are the tactics of a brand. Dell also uses the privilege of social media along with the traditional publication and communication spaces to boost their business. Dell has a strong presence on Twitter, and LinkedIn officers of Dell communicate their ideas, achievements, and upcoming launching through these mediums.
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