To launch a sustainable coffee-based skincare line, the India-based artisanal coffee company Craft Coffee joined forces with the Kolkata-based skincare company AULI Skincare.
To promote increased recycling and decrease waste, the program Go for Grounds was created. The initiative will use a waste-to-use model to extract nutrients from leftover coffee grounds after brewing and repurpose them for things like skincare, manure production, cultivation, and other uses.
Espresso Yourself – Body Scrub, Latte Love, Coffee Care, Detox with Coffee, Coffee Glow, Ground Zero Soap, Coffee Goat Milk Soap, Exfoliation, and Masks, Soak in It – Bath Salts, Bath Bombs, Coffee Cocoa Massage Bar are all part of the skincare line.
Given the effects of climate change and frequent heat waves, we must become more conscious of and adopt sustainable lifestyle practices. To complete a holistic, sustainable cycle from bean to brew, Craft Coffee, one of India’s most popular coffee companies, is proud to start this quest to reuse and recycle coffee grounds.
In keeping with the brand’s ideal of maintaining 360-degree integrity in developing the coffee culture down to the last bean, the team behind Craft Coffee has launched Go For Grounds at its experience center in Kolkata and planned pan-India projects.
We became aware of the extent to which coffee grounds decompose, release methane, and hence contribute to global warming as a result of the growing coffee culture. Craft is dedicated to upholding 360 degrees of integrity, which is why the #goforgrounds campaign was launched. The campaign is based on two pillars: recycling coffee grounds and developing inventive ways to use coffee. According to Abhinav Kumar, co-founder of Craft Coffee, “coffee sustainability is another ambition that craft coffee chases as coffee roasters.”
A true coffee aficionado is knowledgeable about their brew and beans. The brand’s decision to start this extensive campaign to demonstrate its value consciousness about coffee grounds was motivated by its passion for its expertly made beverages.
The firm genuinely cares about the environment and has made progress by sourcing your coffee from single-origin estates and supporting our baristas and their coffee craft.
Team Craft will continue on its path to a sustainable coffee lifestyle with additional campaigns.
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