~The brand launched RARE, its natural solitaire line that celebrates every woman’s uniqueness.
~KISNA to accelerate growth with franchise model~
Mumbai, July 18, 2022: KISNA Real Diamond and Gold Jewellery, from the House of HK, one of the world’s largest diamantaire and suppliers to marquee retailers, celebrated its 18th anniversary at Kisnaya 2022. The celebration was graced by Mr. Ghanshyam Dholakia, Chairman and Managing Director, KISNA and Mr. Parag Shah, Director, KISNA, along with its reputed stakeholders, and retailers, among others. Known for its versatile portfolio of more than 10000 designs , KISNA has been catering to the ever evolving sensibility of the modern Indian woman with its real diamond jewelry both for everyday wear as well as when celebrating special occasions
Creating a new milestone, on KISNA Day, the brand unveiled its new identity encapsulating its vision of making real diamond jewellery accessible to all Indian women. The clean new logo symbolizes the trust that the brand commands while the flourish represents the new codes of feminine grace and strength. The identity changeover incorporates not just the change in logo but stands for a philosophy refresh so that the brand is reflective of the desires and aspirations of the new Indian woman.
Given the huge demand of closer partnership from the existing retailers of KISNA, the company is now looking at opening more franchise stores. Giving a sneak peek of the proposed KISNA store design with a 3D walkthrough of the franchise model, the brand revealed that while it has a distribution-driven model, it aims to further strengthen associations with new and existing retailers through rapid franchise expansion across India in the near future.
Elevating the spirit of the occasion, announced the launch of RARE from the House of HK, a new brand of natural solitaire jewellery offering unparalleled design options and unmatched customization for every occasion. Intricately carved and thoughtfully curated, it celebrates the unique essence of every woman. Just as every woman has her own special personal story, every solitaire tells a story too. RARE celebrates these stories, and it reflects in its brand identity and all elements of the marketing mix. Kisnaya 2022, witnessed an exclusive showcase of RARE through an interactive kiosk that allows the consumers to seamlessly select the natural solitaires that best suited their tastes and budget. The kiosk is an innovation from RARE for every patron’s convenience providing them with a plethora of options and combinations in an optimized jewellery buying experience.
Mr. Ghanshyam Dholakia, Chairman and Co-Founder, KISNA Real Diamond and Gold Jewellery, said, “KISNA’s new identity is yet another milestone on our journey, marking its entry into a new phase of growth. It reflects all the values that have been at the core of our business philosophy, vision and direction in which we aim to grow. As we strive to adapt and embrace the changing times, consumer preferences, and trends, the new identity and logo is a potent way to become a powerhouse in the domestic market. With RARE, we will speak to a distinctive set of consumers looking to celebrate their unique story, whether of personal success or love. With these two distinct brands, we aim to fulfill the aspirations of different consumer segments while retaining the cultural values and our HK expertise.”
Mr. Parag Shah, Director, KISNA Real Diamond and Gold Jewellery, further added, “With an aim to be the preferred diamond and gold jewellery partner in our consumers’ lives, we will be focusing our efforts on accelerating expansion through our franchise model. In the digital age, we are improvising and further building our online presence as well, to be more relevant to the consumers. We hope to further increase our consumer base and enhance customer experience, making KISNA the one-stop solution to fulfill their aspirations.”
Taking a step forward in enhancing consumer education on diamond jewellery buying, KISNA, launched a definitive buying guide for consumers– ‘KISNA, The Eternal Sparkle’. The brand aims to take a stance on educating and helping its patrons upgrade their knowledge about how to evaluate diamonds, factors to consider while buying jewellery, taking care of diamond jewellery besides offering a view on the trends so that consumers can take the most informed decision while investing in natural and real diamond jewellery.
