Over the years, Soch has grown to be a major player in the traditional garment sector. The company has persevered during the pandemic and its aftermath, outwitting brick-and-mortar merchants.
Vinay Chatlani, the chief executive officer, is descended from a long history of retail business proprietors. Shobha Chatlani, who was his mother, inspired the name “Soch.” Vinay chats in-depth with exchange4media about the business’s development, aspirations for worldwide expansion, and resilience in the face of inflationary pressures brought on by the pandemic.
We have not yet expanded abroad. Plans exist, but we and our partners are awaiting the market’s unpredictability to pass. A few locations are already in mind. We’ll be able to open six to ten stores at once.
Ten years ago, we began conducting in-store sales using tangible look books. People would peruse them and purchase our goods. Early on, we realised how helpful photos are. We have been utilising the power of images for a very long time, followed quickly by videos. We first installed screens in our stores around seven years ago, at a time when a lot of video content was being produced. When you are advertising online, that lines up wonderfully.
Although collaborating with agencies, we are also developing an internal team. We intend to open an internal studio in a few weeks due to the rapidity with which we must produce new collections. The creation of the micro-content will take place internally, albeit the agencies will still play a significant role.
Every major marketplace has us. We must simply integrate with some of the smaller ones. The current emphasis is on global markets. We’ll be focusing mostly on the Americas, the Middle East, and South East Asia over the next six months. These are the three areas that we intend to target hard.
Of course, our website ships to more than 100 nations. That will still happen, but we’re going to start with Amazon.com when it comes to marketplaces. In fact, we’ll keep products in the US exclusively to serve Amazon.com. There are currently no physical stores there. At the end of the day, so much commerce in the United States is conducted exclusively through Amazon.com, so we definitely want consumers to be able to receive next-day delivery on the casual wear at slightly cheaper price points. In two months, we will reach Amazon.com. India’s physical stores will continue to get saturated. The franchise model will be the main driving force behind it. The next year, we plan to enter the trade market.
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