- The move aligns with achieving an associative partnership as the song is about makeup.
- Also, the actress resonates with people aged between 18-25, along with some early-year millennials, who are majorly Swiss Beauty’s target audience
Youtube Link – https://www.youtube.com/watch?v=CT0PRuJ3mLs
20th, July, 2022: Swiss beauty, one of India’s leading cosmetics brands, announced that they have collaborated with actress Akshara Singh for her latest song as the beauty partner. The associate partnership is a well-thought-out move as the song is about makeup. Additionally, the actress and former Bigg Boss contestant resonates with people aged 18-25, along with some early-year millennials, who are the brand’s primary target audience.
The song got a tremendous response as it has close to one million views on YouTube within eight days of its premiere. Additionally, the song went viral on Instagram. Its popularity led people to create reels that further increased the traction. For the reels, several influencers will use Swiss Beauty’s mindfully-curated and trend-driven products and create Instagram reels. With the ‘Makeup’ song as the background, they will be using the hashtag #MakeupMeansSwissBeauty. This move aligns with Swiss Beauty’s objective to build the resonance of the brand with makeup.
Mohit Goyal, Co-Founder, Swiss Beauty, said, “In the last 12 years, Swiss Beauty has been committed to bringing premium and good quality products to the table, and we have got a tremendous response. Now that we are one of India’s favorite makeup brands, we found a lot of synergy with the latest association. Our idea to collaborate with Akshara’s latest video was based on the audiences we share. Even though she is a Bhojpuri singer and actress but she has a huge fan base among the Hindi-speaking audience too which has doubled post her Big Boss appearance. Additionally, our marketing campaign with Instagram influencers will further enable us to showcase another round of our products’ sparkling performances.”
With over 200 products and 1000 SKUs, Swiss Beauty is present in 7,000 outlets across 200 cities pan India, and the number is set to cross 10,000 by the end of 2022.
