Yas Island put forward a new anthem campaign for this summer which goes like this:
Yas Island, Abu Dhabi’s top, high leisure and one of the great, cool entertainment destinations, has launched yet another enthralling and fascinating campaign dubbed “Yas Yas Baby” in an integrated roll-out inspired by the Grammy Award-winning 90’s hit tune, “Ice Ice Baby.” This builds on last year’s spectacular flashback campaign “Stayin’ On Yas.” The intriguing new summer campaign encourages vacationers to “break as they mean it” at the world-class location while celebrating the limitless opportunities accessible over there. Yas Island has everything, including world-class theme parks, a racing track, fine dining, golfing, and lavish hotels.
A small group of enthusiastic b-boys and as well as b-girls sang and dance their way through iconic Yas Island attractions like Warner Bros. World TM Abu Dhabi, Ferrari World Abu Dhabi, Yas Water World, Yas Mall, the iconic W Abu Dhabi Yas Island, Yas Marina Circuit, and Yas Bay Waterfront in the animated new campaign, which is styled after a sweet music video.
The islands destination’s most recent 90s-inspired music video, which showcases what fun vacations should look like and offers an entertaining, fascinating adventure with beautiful and fun lyrics, is set to go even bigger with its 2021 Bee Gees-inspired music video reaching more than nine million people and garnering almost seven million views in its first week itself and many yet to go…
“We are really delighted to put a Yas Island touch on the legendary 90’s hit and convert it into this year’s snappy summer staycation anthem,” said Liam Findlay, CEO of Experience Hub, the marketing and promotion arm of Yas Island and a subsidiary of Miral. We think that music has an emotional good feeling and inherently resonant effect on all individuals, and “Yas Yas Baby” is a continuation of the musical trip of the destination, accentuating the vigor of Yas Island through its humorously rewritten lyrics. We are excited to see everyone participating in this amazing rendition of a famous song by singing and dancing.
Hence this is what is about the most recent advertisement from Yas Island in which it features the new anthem campaign for this summer.
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