To advertise its FNP Sneh Rakhi line, Ferns N Petals (FNP) has launched a campaign ahead of Raksha Bandhan. The commercial features actor Adah Sharma.
The film, which Media. Monks conceptualized, and demonstrate how customized presents may enhance the significance of any celebration.
The movie depicts an implicit security pact between Sharma, who plays a woman who works late shifts, and her autorickshaw driver, who makes sure she gets home safely each night. She gives him an FNP Sneh Rakhi as a token of her appreciation for all that he has done while mentioning him to a co-worker, letting him know that he is more than just a brother to her. The emotional auto driver expresses gratitude to her for doing so.
“India’s first Rakhi brand Sneh by FNP is a commendable endeavor to touch upon the wonderful event of Raksha Bandhan, which commemorates every sibling duo,” Sai Thota, head of digital marketing at FNP, said.
Adah Sharma, the excellent actress, plays her part with zeal in our most recent campaign. FNP’s kaarigars have created a gorgeous box of Sneh for each generation of siblings who want to commemorate this occasion uniquely this year.
This year’s campaign’s main goal is to convey the idea that everyone who defends us (Raksha) is like one of our siblings. The experience of giving a Rakhi to the brother, including the Rakhi wrapped in the sister’s love and enclosed in our Sneh boxes, was something else we wanted to emphasize rather than just sending the brother some random goods in a brown box. To reach the Indian community living abroad, we are also introducing it in nations like the USA, Canada, and the UAE.
According to Azaz Haque, the chief content officer at Media. Monks India, “FnP will always stand for making gifting exceptional, especially when you are honoring unique relationships. Rakhi honors the special relationship of care and protection that exists between a sister and a brother. The movie depicts how relationships can arise between people even when they are not related by blood. It sends the notion that extraordinary events and connections merit a particular present. that is FNP.”
The advertising campaign is being launched on digital, TV, and film platforms.
Follow and connect with us on Facebook, LinkedIn & Twitter
