In an exclusive interaction, Milind Pingle, CEO, of Allana Consumer Products Pvt Ltd, speaks about the brand’s development and journey and outlines the group’s commodities and marketing strategies. He charts the takeoff of Beyond Meat in India and highlights how things like Sustainability, Customer Experience, and Direct Distribution among others will seize centre stage in the Indian FMCG sector. The Group is recognized as the global leader in the manufacture and export of various products comprising Frozen/Chilled Meat, Processed/Frozen Fruit and Vegetable products, Coffee, Spices, and Cereals.
With a glorious history that can be traced back to 1865, the Allana brand depicts a long tradition of quality, innovation, and excellent customer service. The Allana Group seizes enormous pleasure in our lineage and assesses it as our leading obligation to conserve it.
Little known, but equally vital is Allana Consumer Products Private Limited, the Consumer Products Division of Allana Group which pacts in Oils & Fats, Bakery Ingredients, Premium ice cream, and Plant-based protein products and has evolved at a scorching pace in the previous decade.
The Consumer Products Division of the Allana Group encompasses premier brands like London Dairy, Sunny & Priya Refined Oils, Allegro Olive Oil, Beyond Meat, Pristine, Alfa, Lion, and Radhuni. The path of Allana Consumer Products began over a decade ago with the company launching the import of London Dairy in 2011 and circulating it across key cities in India.
Allana Group also set up a world-class facility at Kalwa for generating a range of bakery elements in 2012. The facility continued to evolve as the defence for the brand Pristine to thrive and create a crucial presence for itself in evolving a one-stop solution in the technological bakery ingredients space.
In 2013, the company ascertained a state-of-the-art Plant at Khopoli for processing, refining, and packing Edible Oils and Speciality Fats in Maharashtra. The group has existed in diverse edible oils such as Palm, Soyabean, Sunflower, Ricebran, Groundnut, etc. Sunny & Priya are the flagship oil brands of the company and presently carry a considerable stature in the Premium & Popular category of refined edible oils in Maharashtra. In 2017, Allana Consumer Products enhanced its premium culinary donations by introducing Allegro Olive Oil in India.
Allana Consumer Products is consumer-centric and creates crucial investments in understanding shifting consumer tastes and tendencies and dealing with these through reasonable solutions. R&D and new product expansion are at the heart of its expansion strategy. We have made invasions in the Groundnut & Rice bran category with the takeoff of Sunny Filtered Groundnut Oil & Priya Rice bran Oil. We have initiated Allegro Pure Olive Oil to cater to the non-culinary usage of Olive Oil in India. Allana Consumer Products have also joined the plant-based protein market in India by initiating the world-famous Beyond Meat.
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