The Telugu Yoddhas, a team representing GMR Sports in the inaugural season of the Ultimate Kho Kho (UKK) League, have debuted their new look. In a fusion of blue, gold, and red hues, the logo shows India’s greatest mythological warrior trying to conquer the twin peaks with his bow and arrow. In the southern region of India, the color gold is thought to be extremely auspicious, and it symbolizes purity and prosperity in the logo. The bow stands for intelligence and planning, while the arrow stands for precision and quickness, all intending to move closer to the twin peaks. It sends a strong message to their rivals. The team’s desire to succeed by maximizing human potential and maximizing growth is symbolized by the omnipresent twin peaks. The logo’s use of gold.
The Shri Shiv Chhatrapati Sports Complex, Balewadi, Pune will host the Ultimate Kho Kho League’s inaugural season from August 14 through September 4, 2022. Six different teams will compete for the championship during the 21-day season run by the Kho Kho Federation of India.
Sujoy Ganguly, Marketing Head at GMR Sports, commented on the event, saying, “When the chance to own a team in the Ultimate Kho Kho League that represents the Telugu-speaking region came our way, we did not think twice to move through with the offer. I feel incredibly proud to present the brand identity of our franchise, Telugu Yoddhas, who will compete in the 2018 Ultimate Kho-Kho League debut season.
He continued, “As a home-grown company, we have taken a lot of pride in forwarding the cause of fostering local sports. This is why GMR Sports has a team from the Telugu-speaking region. Our first start in this manner was Kabaddi, and with Kho Kho, we are glad to continue our efforts to promote local sports. The GMR group has a strong emotional connection to the area because both our primary business and the GMR family are firmly rooted there. Rajiv Gandhi International Airport, located in Hyderabad, served as our first airport ever.
On August 14, 2022, Telugu Yoddhas will face Chennai Quick Guns in the opening game of the inaugural season of the Ultimate Kho-Kho League 2022.
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