Diipa Khosla’s brand indē wild has debuted in India. It is a wellness brand that draws from her Indian Ayurvedic roots and the modern innovation of chemistry to create a new category in the beauty and wellness sector called Ayurvedistry™.
indē wild, which was founded in October 20221, first launched in the United States and Canada, followed by the UK. It was launched in India on 16th July exclusively on Nykaa, the e-commerce store, and sold out within just 2.5 hours.
Noticing a gap in the market, indē wild has offered a potent new brand with a ground-breaking formula. It is led by a team of expert women. The focus of the brand is on South Asian women, and it creates solutions to combat the underrepresentation of this untapped demographic. Its products aim to serve different skin types, tones, textures, and concerns that are deeply rooted within this community. Further, indē wild caters to modern young women who break old norms and embrace their own way. indē wild is very transparent, not only about its active ingredients but also about everything that goes into its products. It is highly focused on using sustainable resources.
The brand launched in India with its two products:
AM Sunrise Glow Serum: 15% Vitamin C | INR 1970 for 30ml: It is the gold standard serum for all your daytime needs. This morning routine essential is packed with Ayurvedic superfoods including turmeric and ashwagandha. It has 15% pure Vitamin C and E, Ferulic Acid, Niacinamide, and Hyaluronic Acid that works together to brighten and smoothen the skin.
PM Sunset Restore Serum: 1% Bakuchiol | INR 1970 for 30ml: This is all your PM-routine needs in one serum. The Sunset Restore serum is the first-ever Ayurvedic skin solution that contains Bakuchiol and is safe for all skin types and users, including pregnant and breastfeeding women, and those with sensitive skin. It also includes Squalene, Amla, Saffron, and Rosehip Seed Oil which help restore the skin’s texture, firmness, hydration and stimulate collagen production.
indē wild products are vegan, cruelty-free, and sustainable. Also, their bottles are made of glass and are fully recyclable. The team wants to continue improving each step of the supply chain with sustainable innovations in the future.
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