Over the years, driven by a customer-first approach, SBI Life has served millions of families across the country with its diverse range of insurance solutions ranging from protection, pension, savings and health.
Moving forward, as the company embarks on the next phase of its growth journey with a focus on the continuous improvement of the consumer experience, the brand has developed a sound identity focused on the joy of starting a new life, believing in oneself and finding new ways to break free. in pursuit of bigger dreams and aspirations.
Talking about the brand’s new sonic identity, Ravindra Sharma, Chief of. Brand, Corporate Communication & CSR, SBI Life Insurance Co. Ltd. she said: “Consumers today have realized that insurance forms the very foundation of any sound financial plan that protects families in difficult times. SBI Life’s new sound identity plays on this awareness and the intrinsic need of consumers to financially secure their families to ensure they stay in joyful mode. The sonic identity beautifully captures and connects the underlying emotions that the brand evokes; inspiring, joyful, caring and empathetic. We hope that SBI Life’s new sound identity will inspire individuals to break free to pursue their dreams by providing for the needs and aspirations of their loved ones.
Rajeev Raja, Founder & Soundsmith, BrandMusiq said about the sonic approach to identity, “We use the science of sound and music to evoke the desired brand personality and emotion. Our brand insights worked really well. To complement the brand image, we created a caring and empathetic sound that balances with a sense of joy and inspiration in the choice of melody and rhythm. At BrandMusiq, we always strive to bring out the soul of the brand in sound to create recognition as well as a strong emotional bond with the brand.”
Over the years, Brandmusiq has successfully unlocked audio opportunities for consumer brands to create long-lasting emotional connections with their audiences across a multitude of “ear points” or “audio touch points”.
Using their time-tested process, the company has developed sonic identities that connect with consumers on a deeper, subliminal level. BrandMusiq was created by MasterCard Global, Unilever, HDFC Bank, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, Reliance Petroleum and many more brands.
BrandMusiq recently launched BrandMusiq Labs to study the fundamental nature of sound and its effect on human beings on an emotional, physiological and neurological level. He will conduct audio experiments, create audio experiences and engage in conversation with leading experts in marketing, audio branding, behavioral sciences and musicologists.
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