Nature – is a filmmaker’s best friend on most days, the perfect twilight sun rays can lend a golden glow to a shot. But it also opens the door to uncertainties, especially rain. In a country like India, where all four corners experience different and unpredictable weather conditions, especially monsoons and unforested rains, brands and filmmakers need to build A, B, and C security options to leave nothing to chance.
I remember a few years ago, my crew and their families prayed to god for the rain to stop for an outdoor shoot with a leading Indian celebrity. Granted, it’s a somewhat amusing picture, but the reality is that anytime you find yourself in weather you don’t want, there will be pressure on finances and the creative process.
It’s always been our dream as filmmakers to minimize that reliability, and as technology has advanced, it’s given us a chance to start exploring what we can do with technology, not just what technology can do for us. Virtual production unlocks creative potential by making production reliable and opening endless possibilities to create a new dimension for filmmakers.
We are ready to invite people into our world and expand the boundaries of their own creativity.
Virtual production is the answer
Technology and innovation have ushered in a new era of “virtual manufacturing,” which we are leading.
In short, a virtual production is an interactive real-time computer-generated set. Similar to physical movie sets, you can change everything in a virtual environment in real time. This technologic the biggest fear a filmmaker has, not having enough time to shoot due to weather conditions.
Price and the “God Clause”
To put the numbers, the average film production starts with around 60-75% out of pocket expenses. Contracts usually include a “God clause” that assigns this risk, but once the contract is signed, someone pays if uncontrollable factors are at play.
This is neutralized with a virtual production setup that allows people to focus on casting talent, scene and prop selection without the fear of clouds, rain or thunderstorms.
To put the numbers, the average film production starts with around 60-75% out of pocket expenses. Contracts usually include a “God clause” that assigns this risk, but once the contract is signed, someone pays if uncontrollable factors are at play.
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