As British Paints proclaims in the recently launched campaign, “Har Ghar Muskuraye, Jab Rang Gungunaye,” 2022 paved the way for the introduction of new products and vibrant brand colours. When it comes to the introduction of products that meet customer needs at the best costs and various social or partner empowerment initiatives, British Paints has always been a leader in the industry.
They presented a justification for everyone to sing to the tune of happiness on the launch of their new campaign with their lively hues for homes and private places.
After sticking with the old brand colour for more than a century, it appears that British Paints must have had a very good reason to do so given how difficult it is for an established company to change the existing brand colour and campaign.
The stunning disclosure made it clear that the firm had decided to replace the old maroon with a “dark yellow” and a “navy blue,” explaining that yellow swings on the strings of happiness while navy blue follows the route of dependability. Together, they serve as the cornerstone of British Paint’s newest campaign, “Har Ghar Muskuraye Jab Rang Gungunaye,” which is a continuation of their original “Rang Gungunaye” core communication and campaign.
“At British Paints, we aspire to give our primary stakeholders joy and hope.”. When they view their dream home in vibrant, protective hues, we want them to experience joy. And a key factor in preserving this happiness and making it endure forever is the variety of coatings we offer for each solution. According to Yogesh Bhatia Singh, COO of British Paints, it is crucial for us that our mission statement—painting hues of happiness into people’s lives—gets mirrored in our communication. In addition, British Paints paves the way for the introduction of three new and innovative products to their current colour palette. These include Expa Cool Advanced Hi-Sheen Exterior Emulsion, which cools surfaces to 5 degrees Celsius, and Optima 7 Waterproofing Exterior Emulsion, which comes with a 7-year warranty. Shingar All Rounder Hi-Sheen is one solution for exterior and interior walls, gifting them with a high sheen finish. British Paints kept an eye out for all wall paint-related issues and provided a solution to keep customers happy
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