The Times of India, the most widely read English-language daily in the nation, unveiled its most recent 360-degree campaign, “The Times of a Better India.” The campaign, which Wunderman Thompson conceptualized, honors India’s advancement throughout the years since Independence and the opportunities it has provided for its people. The campaign is being engaged across media touchpoints, speaking to newspaper readers and the brand’s expanding digital audience. The campaign serves as a reminder to all Indians that now is the time to aspiration and growth by chronicling successes and opportunities via a never-before-seen lens of intriguing data points, lesser-known success stories, and a vision of the future would bring. Whether it is emphasizing India’s plans for Mars as part of its Space Program or the nation’s first underwater tunnel for the Kolkata Metro. The campaign’s positive change stories resonate with individuals of all ages and genders, cutting across industries, professions, and geographical boundaries.
The initiative allows readers to participate in the dialogue, express their opinions, and share their personal stories by following The Times of India on social media and using the hashtag #TheTimesOfABetterIndia, with the potential to win prizes in fun competitions.
Joy Chauhan, the managing partner of Wunderman Thompson in Delhi, commented on the campaign’s debut, saying, “We all intuitively know that there are fantastic stories all around the country that speak to an expanding India. However, this campaign has been created to host such tales. The Times of India is ideally situated to inspire and sow optimism as it is the chronicler of our times and many of these stories
Speaking about the initiative, Kaustuv Chatterjee, director of the Times of India and Languages Brand, said: “The Times of a Better India brings to you inspiring stories, heartwarming narratives, and deep insights, cutting across a range of themes, from space research to sporting glory, from infrastructural changes to environmental sustainability, and much more. It will explore the historical forces that sparked change, their effects on the present, and an assessment of what the future may contain.
In summary, this project aims to enlighten people about India’s realities outside of the divisive rhetoric and to start discussions about the opportunities and barriers to advancement that actually exist. The project asks readers to contribute to the discussion, and express their thoughts on important issues, and their personal experiences. It also offers readers the chance to learn about intriguing stories and participate in interactive contests for a chance to win prizes.
Follow and connect with us on Facebook, LinkedIn & Twitter
