Rediffusion recently received the whole communication portfolio from Garden Vareli, a brand owned by Garden Silk Mills Private Limited in Surat. The agency will support the client in all areas of media, including media strategy, digital, creative, and media.
Rediffusion, a creative firm that currently consists of Rediffusion, Rediffusion Direct, Everest Brand Solutions, Rediffusion Healthcare Communications, and Rediff.com, has evolved over the last 45 years from a single business to an integrated communications company. Rediffusion is one of the largest independent full-service advertising firm in India. For reputable companies across industries, they develop and carry out end-to-end visual narratives.
Garden Silk Mills Private Limited is a pioneer in the polyester textile industry in India thanks to its top ranking in the polyester value chain and manufacture of polyester chips, yarns, and finished fabrics. Garden’s line of georgettes, chiffons, failles, and jacquards in fine filament and micro filament polyester in both coloured and printed styles has been a fashion statement in the women’s clothing market for more than 40 years. Premium items made of cotton and viscose are also offered by Garden in the fabric department. Garden Vareli intends to join numerous additional segments in the coming days.
In a statement to welcome Rediffusion to Garden Vareli, Mr. Debi Prasad Patra, Director of Garden Silk Mills Private Limited, he said that Rediffusion launched the Garden Vareli brand in the 1970s and it made it into a household name through well-known advertising. Through their renewed partnership with Team Rediffusion, they are attempting to recreate the magic.
Dr. Sandeep Goyal, managing director of Rediffusion, went on to say that Garden Vareli is a well-known brand. It stopped and then started again. Then he added that having the job of reviving the brand has been given to them with great pleasure. The pinnacle of fashion and style in the 1970s and 1980s was Garden Vareli. They are hoping to be able to grab their customers’ interest once more in the next days and months.
Rediffusion will manage the Garden Vareli account from its Mumbai office under the direction of Kalyani Srivastava and Pramod Sharma.
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