The Body Shop, an international personal care company with headquarters in Britain, has introduced a transversal skincare line enriched with the Edelweiss flower, known for its exceptional antioxidant capabilities. This brings the tagline “Flower Power” to reality.
In keeping with its mission to “Changemaking Beauty,” The Body Shop has incorporated the potent natural defense mechanisms found in Edelweiss into its new line of products, which come in more environmentally friendly and recyclable packaging. The Edelweiss line-up, all of which are vegan-certified, consists of Edelweiss Daily Serum Concentrate, Edelweiss Eye Serum Concentrate, and Edelweiss Serum Concentrate Sheet Mask, Edelweiss Bouncy Jelly Mist, Edelweiss Liquid Peel, Edelweiss Cleansing Concentrate, and Edelweiss Intense Smoothing Cream.
The hardy Edelweiss flower can be found thriving in harsh Alpine environments against heavy wind, snow, and rain. Thanks to its inherent antioxidants, notably Leontopodic acid, which is only created when the flower is in distress, it protects and restores itself. The Edelweiss flower, which grows in rocky, limestone locations, benefits all skin types and ages by helping to preserve the health of the skin barrier and smoothen the skin’s surface.
Pollution and dust cause over 80% of the skin problems we experience on a daily basis, including dryness, itching, redness, irritation, acne, etc. These conditions make the skin look dull, parched, and worn out. Effortless antioxidants found in Edelweiss stem cells and extract are mixed with peptides of natural origin to protect the skin from aggressors on the outside. The Body Shop uses rice as a natural alternative to the synthetic peptides that are commonly found on the market.
Vice President of The Body Shop India, Vishal Chaturvedi, stated that “for us, beauty is a wellness-based approach focusing on self-care, hygiene, and protection. Our basic values revolve around ethical, effective, and sustainable skincare. For us, the development of new products and ingredients results from a profound understanding of consumer needs. The Edelweiss skincare line from The Body Shop is universal and suitable for all skin types and ages. We are thrilled to introduce a brand-new, naturally derived component that was sourced ethically.
“Edelweiss extract is highly effective in preserving the skin’s barrier because it is 43% more potent than retinol. Building our skin barrier and making it strong like the Edelweiss flower is essential for supple, beautiful skin because of the extreme lifestyle stress. Naturally, the Edelweiss collection will be packaged sustainably and recyclable, just like all of our other goods, to ensure that we maintain our commitment to environmental responsibility. Our Edelweiss line will achieve precisely that since we believe in skincare that gives individuals a sense of empowerment and confidence,” Chaturvedi added.
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