Titan Eye+ announces a new integrated campaign with its brand ambassador, famous actor, and National award winner Ayushmann Khurrana, produced by Ogilvy. The “Expert Who Cares” campaign is centered on how consumers approach purchasing eyewear and try to educate them on key elements of the procedure.
The TV commercial shows Khurrana and a child in a Titan Eye+ showroom in a situation where they must purchase eyeglasses. Khurrana starts the process by examining the frames, just like the majority of customers would. The boy asks Khurrana to rethink his questions and takes control of the situation, which gives the movie an unexpected turn. Titan Eye+ stresses the significance of asking the appropriate questions about your eye health in this fascinating short film, assuring consumers that they have all the solutions to their concerns.
Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., commented on the new campaign, stating that “Today, customers limit their questions to style and price when purchasing eyeglasses, and our new campaign is born out of the goal to change this very mindset. We needed to raise some really important questions, and what better way to do it than in an innocent, disarming way? Titan Eye+’s brand promise is Expertise & Empathy, and the ‘Experts Who Care’ campaign furthers that conversation. Titan Eye+ insists that only qualified optometrists do our unique 20-step eye test and provide the best eye care for each client.”
Since the beginning of the category, Titan Eye+ has taken the lead in discussions about it. It was the first retailer to offer an open-browse model and uniform pricing across all stores. Titan Eye+ is their customers’ favorite and most trusted eyewear brand, receiving a 4.9-star rating on Google from more than 5 Lakh users. With a diverse range of forms and styles that cater to various purposes, the brand’s new campaign successfully conveys the idea that eye testing and expert advice should take precedence over all other purchasing decisions when it comes to eyewear.
Puneet Kapoor stated, “With this campaign, Titan Eye+ champions a behavioural insight in the sector that is an eye-opener for most seasoned spectacle wearers, CCO, Ogilvy Bangalore. Only the style conversation dominates the category, thus the conversation about accurate eyesight correction is diluted. Style is vital, and we have enough award-winning frames, but the topic of correct testing and prescription needs to be pulled out of the current blind zone. This campaign succeeds in striking the correct tone for the dialogue we need to have.”
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