For the Destini 125 Xtec, Hero MotoCorp, a maker of motorbikes and scooters, has started a campaign called #KhudKiSunLe (listen to your own). The movie, which McCann Worldgroup conceptualized, stars Siddhant Chaturvedi, the new brand ambassador.
Chaturvedi is shown in the movie riding a blue Destini 125 Xtec. Along the way, he comes across young individuals who are involved in a variety of situations where other people’s decisions are made instead of their own. He wants to encourage these kids to embrace the power of their own decisions and not those made for them through his rap.
McCann Worldgroup conceptualized the advertisement, and Anupam Mishra was in charge of its direction.
Hero MotoCorp has returned with the electrified high-decibel #KhudKiSunLe campaign for the freshly released Hero Destini 125 Xtec following the success of the Hero Pleasure+ Xtec #LadkiChalaRahiHai campaign, which challenged the clichéd “Arre pakka ladki chala rahi hogi.” The program is designed to be an educational tool that aims to assist young people in rationalizing societal demands of adhering to the generally accepted concept of being acceptable.
The commercial is aimed toward a young, millennial demographic. the kind that was coerced into pursuing a degree program against their will or in the hope of a hefty paycheck. Those who may be swayed by a crypto bro or those who desire an eyebrow piercing because of its cool factor.
Hero MotoCorp’s chief growth officer, Ranjivjit Singh, stated that “The company’s message is intended to encourage young people to follow their instincts and normalize making courageous decisions for their overall benefit. This can be seen in the recently released Destini 125 Xtec, which was designed with the best ergonomic characteristics. It boasts a metal body, a retro-frontal design, clever updates like Bluetooth connectivity, a Digi-analog speedometer, and an LED headlamp to keep up with the times. And as a result, it is now among the most fashionable and effective scooters on the market. The vehicle of choice for the self-assured, discriminating, and outspoken adolescent celebrates the fusion of two worlds—style and tech. We are sure that Destini 125 Xtec will draw a big crowd.”
CREDITS:
Creative agency: McCann Worldgroup
Director: Anupam Mishra
The campaign is being rolled out across TV, print, digital and OOH.
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